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Saco- Indonesia.com - Saking seringnya menatap tubuh telanjang saat sedang mandi, kita mungkin sudah hafal dengan segala lekuk tubuh kita. Apalagi, kalau ada tambahan lemak di sana- sini. Namun, ada baiknya Anda tidak hanya mengamati bertambah atau berkurangnya timbunan lemak ketika sedang telanjang. Tanda-tanda lain yang Anda temukan pada tubuh ternyata bisa menyelamatkan nyawa Anda, lho.

Satu hal yang perlu dilakukan kaum perempuan ketika sedang telanjang adalah memeriksa payudaranya. Kenali ketika Anda menemukan benjolan di area tersebut, kulit yang mengerut, atau puting payudara yang berubah. Bisa jadi, itu merupakan tanda hadirnya tumor payudara. Selain itu, ada beberapa tanda lain yang perlu Anda perhatikan:

Bintil pada lipatan kulit
Saat ini makin banyak masalah resistensi insulin, yang terjadi ketika tubuh berhenti mendengarkan sinyal-sinyal yang dikirimkan oleh hormon yang menurunkan kadar gula darah tersebut. Hal ini bisa menimbulkan penambahan berat badan dan meningkatnya risiko diabetes.

Dalam bukunya, The Skinny, Dr Louis Aronne mengatakan bahwa salah satu gejala resistensi insulin adalah adanya bintil atau benjolan kulit pada leher, ketiak, atau di payudara dan area selangkangan. Kulit di sekitar leher, lipatan jari (ketika menggenggam), dan siku juga terlihat gelap.

Jika gejala ini terlihat, dan Anda memang kesulitan menurunkan berat badan, ubahlah pola makan Anda dengan menu yang indeks glikemiknya rendah (yang kadar tepung pati dan gulanya rendah), dan kaya protein.

Hitung tahi lalat Anda
"Orang yang punya lebih dari 100 tahi lalat memiliki risiko melanoma 700 persen lebih tinggi daripada yang normal," ungkap Dr David Duffy dari Queensland Institute of Medical Research. Melanoma adalah jenis kanker kulit yang paling serius, terjadi pada sel yang menghasilkan melanin –pigmen yang memberikan warna pada kulit.

Jika Anda memiliki banyak tahi lalat, sebaiknya lakukan pemeriksaan kulit secara teratur pada dokter kulit. Selain itu, tetap perhatikan saat Anda sedang mandi atau berganti pakaian, kalau-kalau terjadi perubahan pada jumlah atau ukuran tahi lalat Anda. Memang akan sulit membedakan jika ada begitu banyak tahi lalat. Karena itu ahli dermatologi Dr Jonathan Bowling menyarankan untuk memeriksa yang paling besar, lalu membandingkannya dengan yang lain.

Amati tumbuhnya rambut kemaluan
Siapa menyangka bentuk rambut kemaluan saja bisa menimbulkan masalah? Normalnya, rambut kemaluan akan tumbuh membentuk segitiga, dengan bagian yang runcing ke arah kemaluan. Jika rambut kemaluan Anda bentuknya persegi, dan arah tumbuhnya ke atas menuju pusar, lalu menurun pada paha, hal itu bisa menjadi tanda problem sindroma ovarium polikistik. Ini suatu kelainan hormonal dengan beberapa gejala khas yang ditandai adanya sejumlah kista pada indung telur (ovarium).

"Rambut pada tubuh juga bisa tumbuh di sekitar dada, punggung, wajah, dan dagu," jelas Profesor Helena Teededari The Jean Hailes Foundation.

Penebalan kulit di area vagina
Kesehatan di area vagina sangat penting. Karena itu amati kondisinya secara teratur untuk memeriksa adanya gejala-gejala kanker vulva, yang terjadi di bagian luar permukaan vagina.Dr Elizabeth Farrell dari The Jean Hailes Foundation menyarankan Anda untuk menggunakan cermin untuk mengamatinya sendiri. Lihat apakah ada bercak-bercak putih atau sangat gelap, penebalan kulit, kutil, benjolan, nanah, melepuh, atau pedih di area tersebut.

Gumpalan putih pada lipatan siku, jari, atau lutut
Gumpalan putih atau kekuningan pada kelopak mata yang disebut xanthomata, bisa merupakan tanda kolesterol tinggi. Namun Profesor James Tatoulis, kepala penasihat medis untuk Heart Foundation, mengatakan bahwa gumpalan lemak seperti ini juga bisa tampak pada bagian tubuh lain.

"Xanthomata bisa tumbuh di punggung, bokong, dan paha, dengan ukuran diameter beberapa milimeter. Bagian tengahnya kuning, dan sekitarnya pink muda," katanya.

Xanthomata juga bisa tumbuh lebih besar, 5 - 15 milimeter, dan terbentuk pada tendon yang ditemukan di dekat permukaan luar siku, lipatan jari, atau lutut depan. Inilah tandanya kolesterol Anda sangat tinggi.

Sumber: Good Health/Kompas.com
Editor :Liwon Maulana(galipat)
Ketika Sedang Telanjang, Amati Tanda-tanda Ini!

saco-indonesia.com, Aksi tindak kejahatan menjelang akhir tahun di Kota Bandung semakin semarak. Sabtu subuh, kawanan garong berpistol telah menggasak uang Rp 100 juta dari VIT Money Changer Authorized di Jalan IR H Juanda (Dago) No. 10, Bandung. Pelaku telah berhasil melumpuhkan kasir yang bernama Kiki yang berusia 21 taun , dengan cara diikat dan disekap di gudang.

Keterangan telah menyebutkan, perampokan yang telah menimpa money changer berlangsung Sabtu dinihari (28/12) kemarin sekitar pukul 04.30 dini hari. Aksi ini telah terjadi ketika kondisi money changer tidak terkunci dan ditinggal petugas keamanan yang menjaganya.

“ Kondisi pintu tidak dikunci saat ditinggal petugas. Alasanya, di dalam ada kasir yang sedang tidur,“ kata Rudi yang berusia 55 tahun , petugas kantor tadi. Dia juga menjelaskan, pelaku masuk melalui benteng dengan menggunakan sepeda motor dengan nomor polisi D 3350 HM sebagai pijakanya.

Mereka masuk, kemudian menyergap Kiki yang sedang tidur. Kasir ditodong pistol dan disekap di salah satu ruangan. “ Rampok masuk saat Pak Ciko, anggota Brimob, keluar dari ruangan ada keperluan, “ tambah Rudi.

Anggota Brimob lainya, Hegar, juga mengaku kaget, karena saat masuk money changer pukul 05.00 pagi untuk menggantikan tugas, menemukan Kiki yang disekap di salah satu ruangan dengan mulut dilakban dan kaki tanganya diikat. “ Saya yang melepaskan korban,“ akunya. Korban pun telah menceritakan seputar perampokan, tambah dia.

Kapolsek Bandung Wetan, Kompol Herryanto, juga menjelaskan, kawanan garong berpistol beraksi di tempat penukaran uang asing. Berdasar keterangan, pelaku dengan menggunakan pistol. Uang yang dibawa kabur lebih kurang Rp 100 juta. Uang itu didapat dari brankas setelah pelaku memaksa kasir untuk membukanya. “ Kasir tak melawan karena lehernya ditempeli pistol,“ ungkap Kapolsek.


Editor : Dian Sukmawati

UANG RP 100 JUTA LENYAP

saco-indonesia.com, Jenazah seorang tenaga kerja wanita asal Kota Binjai, Sumatera Utara telah ditemukan nelayan dalam kondisi yang telah membusuk di dalam peti jenazah yang terapung di perairan laut Bagansiapiapi Sinaboi Provinsi Riau.

"Ketika ditemukan, kondisi mayat sudah membusuk di dalam peti mati dan terapung di laut," kata salah seorang keluarga korban tenaga kerja wanita (TKW) asal Binjai itu, Sri Nilawati, di Binjai, Senin.

Sri Nilawati juga menjelaskan bahwa adiknya itu, Anita Purnama Boru Huahuruk yang berusia (35) tahun , yang juga merupakan warga Jalan Bintara Kelurahan Satria Kota Binjai, yang bekerja di Malaysia sejak beberapa waktu yang lalu.

Mayat adiknya itu pertama kali telah ditemukan oleh nelayan dalam keadaan yang sudah membusuk di dalam peti dan terapung di laut di perairan Bagansiapiapi Sinaboi Provinsi Riau.

TKW yang telah meninggal dunia dengan kondisi mayat membusuk ini telah diketahui berkat informasi yang telah diterima dari polisi Airud Riau yang telah menghubungi mereka.

"Dari situlah kami dapat mengetahui bahwa adikku itu sudah meninggal dunia dalam keadaan membusuk di dalam peti mati," katanya.

Ditemukannya mayat adiknya itu berkat adanya buku paspor, cincin, kalung emas dan nomor hp di dalam dompetnya.

Sri Nilawati juga menjelaskan bahwa korban rencananya di Malaysia bekerja di rumah makan, namun sesampainya di sana ternyata menjadi pembantu rumah tangga.

Korban pergi ke Malaysia pada bulan Agustus 2013 lalu, melalui sebuah agen penyalur tenaga kerja ke luar negeri. "Namun kami tidak mengetahui perusahaan yang memberangkatkannya," katanya.

Sementara itu salah seorang adik korban lainnya, Faisal, juga menyatakan saat dirinya sampai di Bagansiapiapi Sinaboi untuk menjemput, kondisi mayat sudah tidak bisa dilihat karena sudah busuk, namun pihak keluarga yakin itu mayat Anita, karena terdapat tato bunga mawar di pundaknya dan indentitas lainnya.

Kemudian mayat yang dibungkus plastik di dalam peti jenazah itu dibawa pulang untuk segera dikebumikan. Kini keluarga belum tahu apa penyebab kematian korban hingga mayatnya bisa dibuang dan terapung ke laut.

Keluarga juga berharap kepada pemerintah untuk segera mengungkap kematian korban, karena pada saat dia pergi dari rumah dalam keadaan sehat, kata Faisal.


Editor : Dian Sukmawati

JENAZAH TKW DITEMUKAN MEMBUSUK TERAPUNG DI LAUTAN

saco-indonesia.com, Kamis (13/2) kemarin malam, sekitar pukul 22.50 WIB, Gunung Kelud yang telah terletak di Kabupaten Kediri, Jawa Timur telah mengeluarkan letusan. Hujan abu dan debu vulkanik telah terjadi di beberapa kota di Provinsi Jawa Timur hingga Jawa Tengah dan Daerah Istimewa Yogyakarta.

Letusan dahsyat ini disebut-sebut telah melebihi letusan sebelumnya pada 1990. Dari analisa PVMBG, tidak menutup kemungkinan erupsi susulan bakal kembali terjadi.

"Bisa saja (letusan susulan) kembali terjadi. Tapi tidak akan besar," kata Pelaksana Tugas Bidang Pengamatan dan Penyelidikan Gunung Api PVMBG Gede Suantika saat dihubungi, Jumat (14/2).

Abu vulkanik Gunung Kelud telah membumbung hingga ketinggian 17 kilometer. Abu akibat dari letusan dari Gunung tersebut telah menutupi wilayah sekitar dengan ketinggian beragam.

"Abu akibat erupsi dari Gunung Kelud telah mencapai 17.000 meter (17 kilometer)," katanya.

PVMBG telah meminta masyarakat untuk mengikuti arahan petugas setempat. "Tetap tenang dan jangan panik," jelasnya.

Abu vulkanik dari erupsi Kelud mendominasi ke arah barat daya. Di Jabar sendiri dilaporkan terkena serpihan abu seperti Tasikmalaya.


Editor : Dian Sukmawati

GUNUNG KELUD MASIH BERPOTENSI KEMBALI ERUPSI

"Pelayanan kami adalah selalu untuk memberikan kenyamanan dan penuh tanggung jawab"

Selamat datang di sewa mobil Solo RODA HS, jasa transportasi dengan pelayanan yang memuaskan serta di dukung dengan armada yang lengkap serta harga murah. Berbagai fasilitas kemudahan dan keamanan bersama kami tentunya akan memberikan sebuah keunggulan tersendiri bagi jasa sewa mobil Solo RODA HS. Melayani antar jemput bahkan perjalanan wisata yang Anda tuju dengan pilihan armada yang baru. Meliputi di berbagai daerah Jawa Tengah maupun kota-kota besar wisata tujuan Anda. RODA HS juga telah memberikan pelayanan mobil buat kebutuhan keluarga Anda antara lain mantenan, event keluarga, bisnis kantor, maupun berwisata.

Dengan memilih jasa persewaan mobil kami tentunya Anda juga memberikan sebuah kepercayaan yang utuh dalam usaha yang kami dirikan dalam bidang sewa mobil Solo ini. Kami yang sudah cukup banyak pelanggan juga memiliki sebuah kepercayaan kepada klien dan costumer baru. Kami yang bertujuan membangun sebuah jasa sewa mobil solo dengan dukungan pelayanan yang memuaskan tentunya agar bisa memudahkan konsumen untuk dalam semua urusan transportasi khusunya wisata di berbagai daerah di kota Solo. Banyak juga konsumen dan pelanggan kami yang telah memberikan sebuah kepercayaan tinggi kepada kami, karena dengan pelayanan yang ramah, tanggung jawab, serta kami jasa Sewa mobil di Solo yang begitu mengutamakan keamanan para tamu daripada mementingkan sebuah harga persewaan yang mahal.

Sewa Mobil Solo dan Rental Mobil Solo RODA HS yang selalu memberikan harga termurah sudah menjadi kebanggaan tersendiri dalam bisnis Rental Mobil Solo Murah ini. Selain itu berbagai fasilitas Armada yang berkualitas dan lengkap akan memudahkan Anda memakai jasa sewa mobil Solo kami, yang dimana para konsumen selalu bangga akan pelayanan terbaik dari persewaan mobil Solo kami. Rental Mobil Solo Murah Roda HS juga menyediakan Tranportasi untuk pernikahan keluarga, Wisata, Event, Bisnis Kantor, maupun untuk keperluan pribadi lainnya.

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Gagne wrestled professionally from the late 1940s until the 1980s and was a transitional figure between the early 20th century barnstormers and the steroidal sideshows of today

Verne Gagne, Wrestler Who Grappled Through Two Eras, Dies at 89

As governor, Mr. Walker alienated Republicans and his fellow Democrats, particularly the Democratic powerhouse Richard J. Daley, the mayor of Chicago.

Dan Walker, 92, Dies; Illinois Governor and Later a U.S. Prisoner

Judge Patterson helped to protect the rights of Attica inmates after the prison riot in 1971 and later served on the Federal District Court in Manhattan.

Robert Patterson Jr., Lawyer and Judge Who Fought for the Accused, Dies at 91

Ms. Turner and her twin sister founded the Love Kitchen in 1986 in a church basement in Knoxville, Tenn., and it continues to provide clothing and meals.

Ellen Turner Dies at 87; Opened Kitchen to Feed the Needy of Knoxville

Ms. Pryor, who served more than two decades in the State Department, was the author of well-regarded biographies of the founder of the American Red Cross and the Confederate commander.

Elizabeth Brown Pryor, Biographer of Clara Barton and Robert E. Lee, Dies at 64

Mr. Tepper was not a musical child and had no formal training, but he grew up to write both lyrics and tunes, trading off duties with the other member of the team, Roy C. Bennett.

Sid Tepper Dies at 96; Delivered ‘Red Roses for a Blue Lady’ and Other Songs

Ms. Plisetskaya, renowned for her fluidity of movement, expressive acting and willful personality, danced on the Bolshoi stage well into her 60s, but her life was shadowed by Stalinism.

Maya Plisetskaya, Ballerina Who Embodied Bolshoi, Dies at 89

Mr. Pfaff was an international affairs columnist and author who found Washington’s intervention in world affairs often misguided.

William Pfaff, Critic of American Foreign Policy, Dies at 86

Ms. Meadows was the older sister of Audrey Meadows, who played Alice Kramden on “The Honeymooners.”

Jayne Meadows, Actress and Steve Allen’s Wife and Co-Star, Dies at 95

Imagine an elite professional services firm with a high-performing, workaholic culture. Everyone is expected to turn on a dime to serve a client, travel at a moment’s notice, and be available pretty much every evening and weekend. It can make for a grueling work life, but at the highest levels of accounting, law, investment banking and consulting firms, it is just the way things are.

Except for one dirty little secret: Some of the people ostensibly turning in those 80- or 90-hour workweeks, particularly men, may just be faking it.

Many of them were, at least, at one elite consulting firm studied by Erin Reid, a professor at Boston University’s Questrom School of Business. It’s impossible to know if what she learned at that unidentified consulting firm applies across the world of work more broadly. But her research, published in the academic journal Organization Science, offers a way to understand how the professional world differs between men and women, and some of the ways a hard-charging culture that emphasizes long hours above all can make some companies worse off.

Photo
 
Credit Peter Arkle

Ms. Reid interviewed more than 100 people in the American offices of a global consulting firm and had access to performance reviews and internal human resources documents. At the firm there was a strong culture around long hours and responding to clients promptly.

“When the client needs me to be somewhere, I just have to be there,” said one of the consultants Ms. Reid interviewed. “And if you can’t be there, it’s probably because you’ve got another client meeting at the same time. You know it’s tough to say I can’t be there because my son had a Cub Scout meeting.”

Some people fully embraced this culture and put in the long hours, and they tended to be top performers. Others openly pushed back against it, insisting upon lighter and more flexible work hours, or less travel; they were punished in their performance reviews.

The third group is most interesting. Some 31 percent of the men and 11 percent of the women whose records Ms. Reid examined managed to achieve the benefits of a more moderate work schedule without explicitly asking for it.

They made an effort to line up clients who were local, reducing the need for travel. When they skipped work to spend time with their children or spouse, they didn’t call attention to it. One team on which several members had small children agreed among themselves to cover for one another so that everyone could have more flexible hours.

A male junior manager described working to have repeat consulting engagements with a company near enough to his home that he could take care of it with day trips. “I try to head out by 5, get home at 5:30, have dinner, play with my daughter,” he said, adding that he generally kept weekend work down to two hours of catching up on email.

Despite the limited hours, he said: “I know what clients are expecting. So I deliver above that.” He received a high performance review and a promotion.

What is fascinating about the firm Ms. Reid studied is that these people, who in her terminology were “passing” as workaholics, received performance reviews that were as strong as their hyper-ambitious colleagues. For people who were good at faking it, there was no real damage done by their lighter workloads.

It calls to mind the episode of “Seinfeld” in which George Costanza leaves his car in the parking lot at Yankee Stadium, where he works, and gets a promotion because his boss sees the car and thinks he is getting to work earlier and staying later than anyone else. (The strategy goes awry for him, and is not recommended for any aspiring partners in a consulting firm.)

A second finding is that women, particularly those with young children, were much more likely to request greater flexibility through more formal means, such as returning from maternity leave with an explicitly reduced schedule. Men who requested a paternity leave seemed to be punished come review time, and so may have felt more need to take time to spend with their families through those unofficial methods.

The result of this is easy to see: Those specifically requesting a lighter workload, who were disproportionately women, suffered in their performance reviews; those who took a lighter workload more discreetly didn’t suffer. The maxim of “ask forgiveness, not permission” seemed to apply.

It would be dangerous to extrapolate too much from a study at one firm, but Ms. Reid said in an interview that since publishing a summary of her research in Harvard Business Review she has heard from people in a variety of industries describing the same dynamic.

High-octane professional service firms are that way for a reason, and no one would doubt that insane hours and lots of travel can be necessary if you’re a lawyer on the verge of a big trial, an accountant right before tax day or an investment banker advising on a huge merger.

But the fact that the consultants who quietly lightened their workload did just as well in their performance reviews as those who were truly working 80 or more hours a week suggests that in normal times, heavy workloads may be more about signaling devotion to a firm than really being more productive. The person working 80 hours isn’t necessarily serving clients any better than the person working 50.

In other words, maybe the real problem isn’t men faking greater devotion to their jobs. Maybe it’s that too many companies reward the wrong things, favoring the illusion of extraordinary effort over actual productivity.

How Some Men Fake an 80-Hour Workweek, and Why It Matters

Even as a high school student, Dave Goldberg was urging female classmates to speak up. As a young dot-com executive, he had one girlfriend after another, but fell hard for a driven friend named Sheryl Sandberg, pining after her for years. After they wed, Mr. Goldberg pushed her to negotiate hard for high compensation and arranged his schedule so that he could be home with their children when she was traveling for work.

Mr. Goldberg, who died unexpectedly on Friday, was a genial, 47-year-old Silicon Valley entrepreneur who built his latest company, SurveyMonkey, from a modest enterprise to one recently valued by investors at $2 billion. But he was also perhaps the signature male feminist of his era: the first major chief executive in memory to spur his wife to become as successful in business as he was, and an essential figure in “Lean In,” Ms. Sandberg’s blockbuster guide to female achievement.

Over the weekend, even strangers were shocked at his death, both because of his relatively young age and because they knew of him as the living, breathing, car-pooling center of a new philosophy of two-career marriage.

“They were very much the role models for what this next generation wants to grapple with,” said Debora L. Spar, the president of Barnard College. In a 2011 commencement speech there, Ms. Sandberg told the graduates that whom they married would be their most important career decision.

In the play “The Heidi Chronicles,” revived on Broadway this spring, a male character who is the founder of a media company says that “I don’t want to come home to an A-plus,” explaining that his ambitions require him to marry an unthreatening helpmeet. Mr. Goldberg grew up to hold the opposite view, starting with his upbringing in progressive Minneapolis circles where “there was woman power in every aspect of our lives,” Jeffrey Dachis, a childhood friend, said in an interview.

The Goldberg parents read “The Feminine Mystique” together — in fact, Mr. Goldberg’s father introduced it to his wife, according to Ms. Sandberg’s book. In 1976, Paula Goldberg helped found a nonprofit to aid children with disabilities. Her husband, Mel, a law professor who taught at night, made the family breakfast at home.

Later, when Dave Goldberg was in high school and his prom date, Jill Chessen, stayed silent in a politics class, he chastised her afterward. He said, “You need to speak up,” Ms. Chessen recalled in an interview. “They need to hear your voice.”

Years later, when Karin Gilford, an early employee at Launch Media, Mr. Goldberg’s digital music company, became a mother, he knew exactly what to do. He kept giving her challenging assignments, she recalled, but also let her work from home one day a week. After Yahoo acquired Launch, Mr. Goldberg became known for distributing roses to all the women in the office on Valentine’s Day.

Ms. Sandberg, who often describes herself as bossy-in-a-good-way, enchanted him when they became friendly in the mid-1990s. He “was smitten with her,” Ms. Chessen remembered. Ms. Sandberg was dating someone else, but Mr. Goldberg still hung around, even helping her and her then-boyfriend move, recalled Bob Roback, a friend and co-founder of Launch. When they finally married in 2004, friends remember thinking how similar the two were, and that the qualities that might have made Ms. Sandberg intimidating to some men drew Mr. Goldberg to her even more.

Over the next decade, Mr. Goldberg and Ms. Sandberg pioneered new ways of capturing information online, had a son and then a daughter, became immensely wealthy, and hashed out their who-does-what-in-this-marriage issues. Mr. Goldberg’s commute from the Bay Area to Los Angeles became a strain, so he relocated, later joking that he “lost the coin flip” of where they would live. He paid the bills, she planned the birthday parties, and both often left their offices at 5:30 so they could eat dinner with their children before resuming work afterward.

Friends in Silicon Valley say they were careful to conduct their careers separately, politely refusing when outsiders would ask one about the other’s work: Ms. Sandberg’s role building Facebook into an information and advertising powerhouse, and Mr. Goldberg at SurveyMonkey, which made polling faster and cheaper. But privately, their work was intertwined. He often began statements to his team with the phrase “Well, Sheryl said” sharing her business advice. He counseled her, too, starting with her salary negotiations with Mark Zuckerberg.

“I wanted Mark to really feel he stretched to get Sheryl, because she was worth it,” Mr. Goldberg explained in a 2013 “60 Minutes” interview, his Minnesota accent and his smile intact as he offered a rare peek of the intersection of marriage and money at the top of corporate life.

 

 

While his wife grew increasingly outspoken about women’s advancement, Mr. Goldberg quietly advised the men in the office on family and partnership matters, an associate said. Six out of 16 members of SurveyMonkey’s management team are female, an almost unheard-of ratio among Silicon Valley “unicorns,” or companies valued at over $1 billion.

When Mellody Hobson, a friend and finance executive, wrote a chapter of “Lean In” about women of color for the college edition of the book, Mr. Goldberg gave her feedback on the draft, a clue to his deep involvement. He joked with Ms. Hobson that she was too long-winded, like Ms. Sandberg, but aside from that, he said he loved the chapter, she said in an interview.

By then, Mr. Goldberg was a figure of fascination who inspired a “where can I get one of those?” reaction among many of the women who had read the best seller “Lean In.” Some lamented that Ms. Sandberg’s advice hinged too much on marrying a Dave Goldberg, who was humble enough to plan around his wife, attentive enough to worry about which shoes his young daughter would wear, and rich enough to help pay for the help that made the family’s balancing act manageable.

Now that he is gone, and Ms. Sandberg goes from being half of a celebrated partnership to perhaps the business world’s most prominent single mother, the pages of “Lean In” carry a new sting of loss.

“We are never at 50-50 at any given moment — perfect equality is hard to define or sustain — but we allow the pendulum to swing back and forth between us,” she wrote in 2013, adding that they were looking forward to raising teenagers together.

“Fortunately, I have Dave to figure it out with me,” she wrote.

Dave Goldberg Was Lifelong Women’s Advocate
Photo
 
United’s first-class and business fliers get Rhapsody, its high-minded in-flight magazine, seen here at its office in Brooklyn. Credit Sam Hodgson for The New York Times

Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.

It seemed like a weird coincidence. Then again, considering Rhapsody’s growing roster of A-list fiction writers, maybe not. Since its first issue hit plane cabins a year and a half ago, Rhapsody has published original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and Mr. Doerr, who won the Pulitzer Prize for fiction two weeks ago.

As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight by more than 30 literary fiction writers.

 

Photo
 
Sean Manning, executive editor of Rhapsody, which publishes works by the likes of Joyce Carol Oates, Amy Bloom and Anthony Doerr, who won a Pulitzer Prize. Credit Sam Hodgson for The New York Times

 

An airline might seem like an odd literary patron. But as publishers and writers look for new ways to reach readers in a shaky retail climate, many have formed corporate alliances with transit companies, including American Airlines, JetBlue and Amtrak, that provide a captive audience.

Mark Krolick, United Airlines’ managing director of marketing and product development, said the quality of the writing in Rhapsody brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent.

“The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.

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Some of Rhapsody’s contributing writers say they were lured by the promise of free airfare and luxury accommodations provided by United, as well as exposure to an elite audience of some two million first-class and business-class travelers.

“It’s not your normal Park Slope Community Bookstore types who read Rhapsody,” Mr. Moody, author of the 1994 novel “The Ice Storm,” who wrote an introspective, philosophical piece about traveling to the Aran Islands of Ireland for Rhapsody, said in an email. “I’m not sure I myself am in that Rhapsody demographic, but I would like them to buy my books one day.”

In addition to offering travel perks, the magazine pays well and gives writers freedom, within reason, to choose their subject matter and write with style. Certain genres of flight stories are off limits, naturally: no plane crashes or woeful tales of lost luggage or rude flight attendants, and nothing too risqué.

“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”

Guiding writers toward the right idea occasionally requires some gentle prodding. When Rhapsody’s executive editor asked Ms. Russell to contribute an essay about a memorable flight experience, she first pitched a story about the time she was chaperoning a group of teenagers on a trip to Europe, and their delayed plane sat at the airport in New York for several hours while other passengers got progressively drunker.

“He pointed out that disaster flights are not what people want to read about when they’re in transit, and very diplomatically suggested that maybe people want to read something that casts air travel in a more positive light,” said Ms. Russell, whose novel “Swamplandia!” was a finalist for the 2012 Pulitzer Prize.

She turned in a nostalgia-tinged essay about her first flight on a trip to Disney World when she was 6. “The Magic Kingdom was an anticlimax,” she wrote. “What ride could compare to that first flight?”

Ms. Oates also wrote about her first flight, in a tiny yellow propeller plane piloted by her father. The novelist Joyce Maynard told of the constant disappointment of never seeing her books in airport bookstores and the thrill of finally spotting a fellow plane passenger reading her novel “Labor Day.” Emily St. John Mandel, who was a finalist for the National Book Award in fiction last year, wrote about agonizing over which books to bring on a long flight.

“There’s nobody that’s looked down their noses at us as an in-flight magazine,” said Sean Manning, the magazine’s executive editor. “As big as these people are in the literary world, there’s still this untapped audience for them of luxury travelers.”

United is one of a handful of companies showcasing work by literary writers as a way to elevate their brands and engage customers. Chipotle has printed original work from writers like Toni Morrison, Jeffrey Eugenides and Barbara Kingsolver on its disposable cups and paper bags. The eyeglass company Warby Parker hosts parties for authors and sells books from 14 independent publishers in its stores.

JetBlue offers around 40 e-books from HarperCollins and Penguin Random House on its free wireless network, allowing passengers to read free samples and buy and download books. JetBlue will start offering 11 digital titles from Simon & Schuster soon. Amtrak recently forged an alliance with Penguin Random House to provide free digital samples from 28 popular titles, which passengers can buy and download over Amtrak’s admittedly spotty wireless service.

Amtrak is becoming an incubator for literary talent in its own right. Last year, it started a residency program, offering writers a free long-distance train trip and complimentary food. More than 16,000 writers applied and 24 made the cut.

Like Amtrak, Rhapsody has found that writers are eager to get onboard. On a rainy spring afternoon, Rhapsody’s editorial staff sat around a conference table discussing the June issue, which will feature an essay by the novelist Hannah Pittard and an unpublished short story by the late Elmore Leonard.

“Do you have that photo of Elmore Leonard? Can I see it?” Mr. Heller, the editor in chief, asked Rhapsody’s design director, Christos Hannides. Mr. Hannides slid it across the table and noted that they also had a photograph of cowboy spurs. “It’s very simple; it won’t take away from the literature,” he said.

Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. Manning, the executive editor, has published a memoir and edited five literary anthologies.

Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody had been put off that their work would live in plane cabins and airport lounges.

Still, some contributors say they wish the magazine were more widely circulated.

“I would love it if I could read it,” said Ms. Schappell, a Brooklyn-based novelist who wrote a feature story for Rhapsody’s inaugural issue. “But I never fly first class.”

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