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Membuat video untuk disajikan di YouTube sebenarnya tidaklah sulit. Yang dibutuhkan hanyalah latihan dan beberapa petunjuk (tip) singkat dari ahlinya.

Salah satu ahli yang gemar membagikan petunjuk pembuatan video adalah Dennis Adhiswara. Ia adalah aktor, pembuat film, dan CEO Layaria, sebuah organisasi di mana para insan kreatif Indonesia berkumpul, berkolaborasi, dan berkreasi lewat medium web series.

Layaria merupakan salah satu YouTube partner di Indonesia.

Berikut 5 petunjuk untuk membuat video online.

1. Buatlah topik yang disukai. Bila sedang mencari ide, tanyalah pada diri sendiri: "Jika saya ada uang, apa yang akan dilakukan?". Pertanyaan ini merupakan latihan untuk mengetahui passion atau kegemaran sebenarnya. Jika membuat video yang tidak disuka, untuk apa harus repot-repot membuatnya?

2. Sharing is caring. Jika memiliki beberapa keterampilan, seperti memasak, merajut, dan menggambar, dan ingin di- sharing dengan penonton nasional atau global, jangan ragu, bagikanlah. Buatlah video yang sederhana dan secara terus menerus, - jangan berhenti!

3. Jangan takut dengan komentar negatif. Benar, tidak ada ide asli yang tersisa di dunia ini. Benar, kita harus memiliki sesuatu yang berbeda di video kita. Benar, sudah ada jutaan tutorial  memasak.  Namun, itu bukan alasan untuk tidak membuat video sendiri yang berkualitas dengan pendapat dan pandangan unik Anda. Ada yang akan benci tapi di internet itu sudah biasa.

4. Lebih hemat. Tidak diperlukan kamera kelas studio mahal untuk membuat saluran di YouTube sendiri. Bahkan webcam HD sederhana murah meriah sudah cukup. Pastinya, peralatan tersebut dapat di-upgrade di kemudian hari.

5. Berkolaborasi. Ini adalah keindahan Youtube: pengguna dapat berkolaborasi dengan penonton dan bahkan para ahli. Dapatkan lebih banyak pengalaman dan pengetahuan dengan mengundang penonton setia.  Kalau mau, terimalah permintaan atau ide-ide mereka. Lebih baik lagi, buatlah video bersama mereka.

TIPS RAHASIA: Menghasilkan uang dari Youtube. Sekarang semua pembuat konten di Indonesia bisa menghasilkan uang berdasarkan berapa banyak tampilan videonya ditonton. Sebenarnya cukup sederhana, tapi tidak banyak orang menyadarinya. Jika ingin mempelajari lebih lanjut, klik tombol 'partners' di bagian bawah situs utama Youtube.

Adv : jasa pembuatan website di jakarta

TIPS SUKSES VIDEO ONLINE

saco-indonesia.com, Ratusan murid SDN I Sangkanwangi, Kecamatan Leuwidamar, Kabupaten Lebak, Banten, terpaksa harus melaksanakan kegiatan belajar mengajar di dalam tenda. Sebabnya, dua ruangan kelas rubuh akibat hujan deras yang melanda daerah itu.

Selama ini proses kegiatan belajar mengajar (KBM) di tempat darurat dengan mendirikan tenda milik Badan Penanggulangan Bencana Daerah (BPBD) Kabupaten Lebak.

"Kami juga berharap ruangan kelas yang rubuh itu akan segera diperbaiki," kata Kepala SDN 1 Sangkanwangi, Kabupaten Lebak Abdul Muti di Lebak, Senin (27/1).

Pelaksanaan KBM telah berjalan dengan baik dan tidak ada hambatan, meskipun dua ruangan kelas 3-4 roboh akibat diterjang angin kencang. Meskipun kondisinya juga kurang nyaman dengan beralasan tanah, tetapi semangat anak-anak belajar juga cukup besar.

Abdul Muti juga menambahkan, pihaknya juga telah melaporkan dua ruangan kelas yang roboh itu kepada Dinas Pendidikan Kabupaten Lebak. "Kami juga berharap tahun ini juga dilakukan perbaikan sehingga anak-anak bisa belajar dengan tenang serta konsentrasi," ujarnya.

Sementara itu, Bupati Lebak Iti Octavia Jayabaya juga mengatakan pihaknya telah berjanji akan membangun dua ruangan kelas SD Negeri 1 Sangkanwangi, Kecamatan Leuwidamar yang roboh itu.

"Kami juga akan mengalokasikan pembangunan sekolah itu dari anggaran Biaya Tak Terduga (BTT)," katanya.

Ia juga telah menyebutkan saat ini proses KBM di tenda tentunya tidak optimal sehingga berdampak terhadap mutu pendidikan. Apalagi, beberapa bulan ke depan atau sekitar bulan Mei mendatang para murid juga akan melaksanakan ujian.

Pihaknya juga telah memerintahkan tim teknis dari Dinas Cipta Karya segera turun ke lokasi melakukan monitoring guna untuk mengetahui apakah lokasi sekolah itu aman jika dibangun kembali atau tidak.

"Kalau menurut tim teknis itu layak maka pembangunannya akan segera dilakukan dengan anggaran dari BTT itu," katanya.


Editor : Dian Sukmawati

RATUSAN PELAJAR BANTEN BELAJAR DI DALAM TENDA

saco-indonesia.com, Polda Metro Jaya akan menggelar simulasi pengamanan Pemilu di depan kantor Badan Pengawasan Pemilu (Bawaslu), Jalan MH. Thamrin, Jakarta Pusat, Jumat (7/2) esok. Simulasi juga akan digelar mulai pukul 08.00 WIB hingga sekitar pukul 11.00 WIB.

Direktur Lalu Lintas Polda Metro Jaya Kombes R. Nurhadi Yuwono juga menegaskan dengan digelarnya simulasi tersebut tidak serta merta polisi akan melakukan penutupan jalan di depan kantor Bawaslu.

"Simulasi pengamanan Pemilu bukan penutupan," ujar Nurhadi di Mapolda Metro Jaya, Kamis (6/1).

Simulasi tersebut, lanjut Nurhadi, juga merupakan gladi di lapangan. "Di sana nantinya juga akan dibuat skenario cerita bahwa ada massa pengunjuk rasa yang protes terhadap keputusan Bawaslu," terang Nurhadi.

Nurhadi juga menuturkan pihaknya juga telah menyiapkan rekayasa lalu lintas apabila nantinya massa yang berunjuk rasa sudah mulai anarkis.

"Jika massa sudah mulai anarkis, kita juga akan lakukan contra flow tepat di depan Hotel Nikko kemudian dialihkan ke jalur sebelahnya lalu lurus sampai setelah depan kantor Bawaslu," terangnya.

Alternatif lain, lanjut Nurhadi, jika telah terjadi penumpukan kendaraan di ruas jalan MH. Thamrin, Jakarta Pusat, maka polisi lalu lintas juga akan mengurai sejumlah kendaraan ke beberapa jalan alternatif.

"Sementara kita urai saja dan kita kurangi volume kendaraannya," tambah Nurhadi.

Rekayasa arus lalu lintas tersebut dibuat untuk dapat menjaga depan kantor Bawaslu tetap steril. "Jika massa anarkis, depan Bawaslu harus clear. Jangan sampai ada mobil atau motor yang lewat disitu. Soalnya nanti kan ada mobil water canon seperti demo-demo biasa gitu," pungkasnya.

Rekayasa contra flow besok akan dimulai pukul 10.00 WIB hingga pukul 10.30 WIB.


Editor : Dian Sukmawati

BESOK POLISI AKAN GELAR SIMULASI PEMILU

 Melalui pendapatnya, Ibnu Taimiyah melarang kita pergi ke makam Rasulullah jika kita hanya bertujuan untuk memanjatkan doa dan mengharap terkabulnya doa di tempat tersebut atau menganggap bahwa berdoa di makam Rasulullah lebih mudah dikabulkan Allah.

Namun jika kita berziarah ke makam beliau, mengucapkan salam kepada penghuni tempat tersebut dan berdoa di sana, maka kita tidak dianggap berbuat syirik atau bid’ah.

Pendapat Ibnu Taimiyah itu terdapat dalam kitab lqtidha’ush Shirathil Mustaqim halaman 336, “Yang masuk dalam kategori ini adalah pergi ke kuburan untuk berdoa di sana atau untuk kuburan itu sendiri. Karena berdoa di kuburan atau di tempat-tempat lain terbagi menjadi dua macam;

Pertama, berdoa di kuburan karena kebetulan. Misalnya, seseorang berjalan sambil membaca doa, lalu kebetulan ia melewati sebuah kuburan. Di tempat tersebut, orang itu tidak berhenti berdoa. Contoh lain, seseorang memang sengaja berziarah ke kuburan, mengucapkan salam kepada penghuninya, dan berdoa kepada Allah memohon kesehatan dirinya dan si mayit. Berdoa di kuburan seperti dalam contoh- contoh tersebut tidak menjadi masalah.

Kedua, sengaja berdoa di makam Rasulullah disertai anggapan bahwa berdoa di tempat tersebut lebih memungkinkan untuk dikabulkan daripada di tempat-tempat yang lain. Berdoa seperti inilah yang dilarang keras. Hukumnya adalah haram mutiak.”

Pada halaman 339 di kitab tersebut, Ibnu Taimiyah menerangkan bahwa barangsiapa mengkaji kitab-kitab atsar dan tahu betul ihwal para ulama salaf, dia akan sa- dar bahwa mereka tidak pernah meminta pertolongan di kuburan itu. Mereka tidak mengunjungi kuburan semata- mata untuk berdoa di tempat tersebut.

Pendapat Syaikh Muhammad bin Abdul Wahhab

Menurut Syaikh Muhammad bin Abdul Wahhab, sebagian ulama ada yang memperbolehkan bertawasul terhadap orang-orang shaleh, sebagian yang lagi hanya memperbolehkan bertawasul kepada Rasulullah SAW, namun mayoritas ulama melarang hal tersebut dan menganggapnya sebagai perbuatan makruh. Menurutnya, yang benar adalah apa yang disampaikan oleh mayoritas ulama.

Syaikh Muhammad bin Abdul Wahab menyatakan bahwa dirinya tidak mengingkari tawasul, sebab tidak ada pengingkaran terhadap hasil ijtihad. Beliau hanya menyatakan bahwa pengingkaran hanya wajib terhadap orang yang menganggap makhluk lebih agung dari Allah SWT.

“Kami mengingkari orang yang pergi ke kuburan dan merendahkan diri di hadapan makam Syaikh Abdul Qadiral- Jailani atau yang lainnya, lalu di tempat itu mereka memohon agar dijauhkan dari segala macam musibah, melepas duka cita, dan menggantungkan segala harapan. Perbuatan apa itu semua? Mengapa tidak memohon langsung kepada Allah SWT dengan tulus dan mumi?”

Sumber : Republika.co.id

Baca Artikel Lainnya : ZIARAH DI MASJID NABAWI

HUKUM BERDOA DI DEPAN MAKAM RASULULLAH

Saco-Indonesia.com - Tren operasi plastik memang sudah ada sejak dulu dan bertahan hingga sekarang. Bedanya, bagian yang menjadi target operasi kini lebih bervariasi.

"Kalau dulu operasi hidung, kantung mata, payudara, dagu banyak diminati, saat ini banyak juga yang minta dioperasi kelompak mata hingga alis," papar Guru Besar bidang bedah plastik rekonstruksi dan estetik dari FK UNAIR/RSUD Dr Soetomo, David Perdanakusuma saat ditemui Jumat (24/1/2014) di Surabaya.

Namun David mengakui, operasi hidung dan kantung mata tetap paling diminati. Operasi hidung, lanjut dia, kebanyakan diminati oleh orang-orang yang usianya relatif muda, sementara kantung mata umumnya diminati oleh orang-orang dengan usia relatif tua.

"Hidung orang Indonesia memang kebanyakan tidak terlalu mancung, tetapi justru itu khasnya. Jadi untuk diagnosis pasien operasi hidung, saya jadi menulis "hidung Indonesia" daripada "hidung kurang mancung"," jelas David, sedikit berseloroh.

Sementara itu, operasi kantung mata banyak diminati oleh orang-orang usia relatif tua karena biasanya problem kantung mata mulai timbul di atas usia 45 tahun. Kantung mata mereka biasanya mengendur dan operasi dapat mengencangkannya kembali.

Hak pasien

Menurut David, operasi bedah plastik, khususnya estetik adalah hak dari setiap pasien. Untuk terlihat lebih baik dari segi penampilan diputuskan sendiri oleh pasien, meskipun sebelumnya dokter juga tetap melakukan wawancara tentang alasannya.

"Jika pasien sudah dewasa dan sehat sebenarnya operasi bedah plastik estetik adalah hak pasien," katanya.

David menjelaskan, bedah plastik estetik adalah untuk membuat yang sudah normal menjadi lebih baik. Sedangkan ada pula bedah plastik rekonstruksi yaitu untuk membuat yang cacat mendekati normal.

 

Editor : Maulana Lee
Sumber : Kompas.com
 

 

Bagian "Favorit" Target Operasi Plastik adalah HiduKOMPAS.com - Tren operasi plastik memang sudah ada sejak dulu dan bertahan hingga sekarang. Bedanya, bagian yang menjadi target operasi kini lebih bervariasi. "Kalau dulu operasi ng dan Kantung Mata

Imagine an elite professional services firm with a high-performing, workaholic culture. Everyone is expected to turn on a dime to serve a client, travel at a moment’s notice, and be available pretty much every evening and weekend. It can make for a grueling work life, but at the highest levels of accounting, law, investment banking and consulting firms, it is just the way things are.

Except for one dirty little secret: Some of the people ostensibly turning in those 80- or 90-hour workweeks, particularly men, may just be faking it.

Many of them were, at least, at one elite consulting firm studied by Erin Reid, a professor at Boston University’s Questrom School of Business. It’s impossible to know if what she learned at that unidentified consulting firm applies across the world of work more broadly. But her research, published in the academic journal Organization Science, offers a way to understand how the professional world differs between men and women, and some of the ways a hard-charging culture that emphasizes long hours above all can make some companies worse off.

Photo
 
Credit Peter Arkle

Ms. Reid interviewed more than 100 people in the American offices of a global consulting firm and had access to performance reviews and internal human resources documents. At the firm there was a strong culture around long hours and responding to clients promptly.

“When the client needs me to be somewhere, I just have to be there,” said one of the consultants Ms. Reid interviewed. “And if you can’t be there, it’s probably because you’ve got another client meeting at the same time. You know it’s tough to say I can’t be there because my son had a Cub Scout meeting.”

Some people fully embraced this culture and put in the long hours, and they tended to be top performers. Others openly pushed back against it, insisting upon lighter and more flexible work hours, or less travel; they were punished in their performance reviews.

The third group is most interesting. Some 31 percent of the men and 11 percent of the women whose records Ms. Reid examined managed to achieve the benefits of a more moderate work schedule without explicitly asking for it.

They made an effort to line up clients who were local, reducing the need for travel. When they skipped work to spend time with their children or spouse, they didn’t call attention to it. One team on which several members had small children agreed among themselves to cover for one another so that everyone could have more flexible hours.

A male junior manager described working to have repeat consulting engagements with a company near enough to his home that he could take care of it with day trips. “I try to head out by 5, get home at 5:30, have dinner, play with my daughter,” he said, adding that he generally kept weekend work down to two hours of catching up on email.

Despite the limited hours, he said: “I know what clients are expecting. So I deliver above that.” He received a high performance review and a promotion.

What is fascinating about the firm Ms. Reid studied is that these people, who in her terminology were “passing” as workaholics, received performance reviews that were as strong as their hyper-ambitious colleagues. For people who were good at faking it, there was no real damage done by their lighter workloads.

It calls to mind the episode of “Seinfeld” in which George Costanza leaves his car in the parking lot at Yankee Stadium, where he works, and gets a promotion because his boss sees the car and thinks he is getting to work earlier and staying later than anyone else. (The strategy goes awry for him, and is not recommended for any aspiring partners in a consulting firm.)

A second finding is that women, particularly those with young children, were much more likely to request greater flexibility through more formal means, such as returning from maternity leave with an explicitly reduced schedule. Men who requested a paternity leave seemed to be punished come review time, and so may have felt more need to take time to spend with their families through those unofficial methods.

The result of this is easy to see: Those specifically requesting a lighter workload, who were disproportionately women, suffered in their performance reviews; those who took a lighter workload more discreetly didn’t suffer. The maxim of “ask forgiveness, not permission” seemed to apply.

It would be dangerous to extrapolate too much from a study at one firm, but Ms. Reid said in an interview that since publishing a summary of her research in Harvard Business Review she has heard from people in a variety of industries describing the same dynamic.

High-octane professional service firms are that way for a reason, and no one would doubt that insane hours and lots of travel can be necessary if you’re a lawyer on the verge of a big trial, an accountant right before tax day or an investment banker advising on a huge merger.

But the fact that the consultants who quietly lightened their workload did just as well in their performance reviews as those who were truly working 80 or more hours a week suggests that in normal times, heavy workloads may be more about signaling devotion to a firm than really being more productive. The person working 80 hours isn’t necessarily serving clients any better than the person working 50.

In other words, maybe the real problem isn’t men faking greater devotion to their jobs. Maybe it’s that too many companies reward the wrong things, favoring the illusion of extraordinary effort over actual productivity.

How Some Men Fake an 80-Hour Workweek, and Why It Matters

Hired in 1968, a year before their first season, Mr. Fanning spent 25 years with the team, managing them to their only playoff appearance in Canada.

Jim Fanning, 87, Dies; Lifted Baseball in Canada With Expos

Under Mr. Michelin’s leadership, which ended when he left the company in 2002, the Michelin Group became the world’s biggest tire maker, establishing a big presence in the United States and other major markets overseas.

François Michelin, Head of Tire Company, Dies at 88

The 2015 Met Gala has only officially begun, but there's a clear leader in the race for best couple, no small feat at an event that threatens to sap Hollywood of every celebrity it has for the duration of an East Coast evening.

That would be Marc Jacobs and his surprise guest (who, by some miracle, remained under wraps until their red carpet debut), Cher.

“This has been a dream of mine for a very, very long time,” Mr. Jacobs said.

It is Cher's first appearance at the Met Gala since 1997, when she arrived on the arm of Donatella Versace.

– MATTHEW SCHNEIER

Cher and Marc Jacobs

Hockey is not exactly known as a city game, but played on roller skates, it once held sway as the sport of choice in many New York neighborhoods.

“City kids had no rinks, no ice, but they would do anything to play hockey,” said Edward Moffett, former director of the Long Island City Y.M.C.A. Roller Hockey League, in Queens, whose games were played in city playgrounds going back to the 1940s.

From the 1960s through the 1980s, the league had more than 60 teams, he said. Players included the Mullen brothers of Hell’s Kitchen and Dan Dorion of Astoria, Queens, who would later play on ice for the National Hockey League.

One street legend from the heyday of New York roller hockey was Craig Allen, who lived in the Woodside Houses projects and became one of the city’s hardest hitters and top scorers.

“Craig was a warrior, one of the best roller hockey players in the city in the ’70s,” said Dave Garmendia, 60, a retired New York police officer who grew up playing with Mr. Allen. “His teammates loved him and his opponents feared him.”

Young Craig took up hockey on the streets of Queens in the 1960s, playing pickup games between sewer covers, wearing steel-wheeled skates clamped onto school shoes and using a roll of electrical tape as the puck.

His skill and ferocity drew attention, Mr. Garmendia said, but so did his skin color. He was black, in a sport made up almost entirely by white players.

“Roller hockey was a white kid’s game, plain and simple, but Craig broke the color barrier,” Mr. Garmendia said. “We used to say Craig did more for race relations than the N.A.A.C.P.”

Mr. Allen went on to coach and referee roller hockey in New York before moving several years ago to South Carolina. But he continued to organize an annual alumni game at Dutch Kills Playground in Long Island City, the same site that held the local championship games.

The reunion this year was on Saturday, but Mr. Allen never made it. On April 26, just before boarding the bus to New York, he died of an asthma attack at age 61.

Word of his death spread rapidly among hundreds of his old hockey colleagues who resolved to continue with the event, now renamed the Craig Allen Memorial Roller Hockey Reunion.

The turnout on Saturday was the largest ever, with players pulling on their old equipment, choosing sides and taking once again to the rink of cracked blacktop with faded lines and circles. They wore no helmets, although one player wore a fedora.

Another, Vinnie Juliano, 77, of Long Island City, wore his hearing aids, along with his 50-year-old taped-up quads, or four-wheeled skates with a leather boot. Many players here never converted to in-line skates, and neither did Mr. Allen, whose photograph appeared on a poster hanging behind the players’ bench.

“I’m seeing people walking by wondering why all these rusty, grizzly old guys are here playing hockey,” one player, Tommy Dominguez, said. “We’re here for Craig, and let me tell you, these old guys still play hard.”

Everyone seemed to have a Craig Allen story, from his earliest teams at Public School 151 to the Bryant Rangers, the Woodside Wings, the Woodside Blues and more.

Mr. Allen, who became a yellow-cab driver, was always recruiting new talent. He gained the nickname Cabby for his habit of stopping at playgrounds all over the city to scout players.

Teams were organized around neighborhoods and churches, and often sponsored by local bars. Mr. Allen, for one, played for bars, including Garry Owen’s and on the Fiddler’s Green Jokers team in Inwood, Manhattan.

Play was tough and fights were frequent.

“We were basically street gangs on skates,” said Steve Rogg, 56, a mail clerk who grew up in Jackson Heights, Queens, and who on Saturday wore his Riedell Classic quads from 1972. “If another team caught up with you the night before a game, they tossed you a beating so you couldn’t play the next day.”

Mr. Garmendia said Mr. Allen’s skin color provoked many fights.

“When we’d go to some ignorant neighborhoods, a lot of players would use slurs,” Mr. Garmendia said, recalling a game in Ozone Park, Queens, where local fans parked motorcycles in a lineup next to the blacktop and taunted Mr. Allen. Mr. Garmendia said he checked a player into the motorcycles, “and the bikes went down like dominoes, which started a serious brawl.”

A group of fans at a game in Brooklyn once stuck a pole through the rink fence as Mr. Allen skated by and broke his jaw, Mr. Garmendia said, adding that carloads of reinforcements soon arrived to defend Mr. Allen.

And at another racially incited brawl, the police responded with six patrol cars and a helicopter.

Before play began on Saturday, the players gathered at center rink to honor Mr. Allen. Billy Barnwell, 59, of Woodside, recalled once how an all-white, all-star squad snubbed Mr. Allen by playing him third string. He scored seven goals in the first game and made first string immediately.

“He’d always hear racial stuff before the game, and I’d ask him, ‘How do you put up with that?’” Mr. Barnwell recalled. “Craig would say, ‘We’ll take care of it,’ and by the end of the game, he’d win guys over. They’d say, ‘This guy’s good.’”

Tribute for a Roller Hockey Warrior

Mr. Bartoszewski was given honorary Israeli citizenship for his work to save Jews during World War II and later surprised even himself by being instrumental in reconciling Poland and Germany.

Wladyslaw Bartoszewski, 93, Dies; Polish Auschwitz Survivor Aided Jews

WASHINGTON — The last three men to win the Republican nomination have been the prosperous son of a president (George W. Bush), a senator who could not recall how many homes his family owned (John McCain of Arizona; it was seven) and a private equity executive worth an estimated $200 million (Mitt Romney).

The candidates hoping to be the party’s nominee in 2016 are trying to create a very different set of associations. On Sunday, Ben Carson, a retired neurosurgeon, joined the presidential field.

Senator Marco Rubio of Florida praises his parents, a bartender and a Kmart stock clerk, as he urges audiences not to forget “the workers in our hotel kitchens, the landscaping crews in our neighborhoods, the late-night janitorial staff that clean our offices.”

Gov. Scott Walker of Wisconsin, a preacher’s son, posts on Twitter about his ham-and-cheese sandwiches and boasts of his coupon-clipping frugality. His $1 Kohl’s sweater has become a campaign celebrity in its own right.

Senator Rand Paul of Kentucky laments the existence of “two Americas,” borrowing the Rev. Dr. Martin Luther King Jr.’s phrase to describe economically and racially troubled communities like Ferguson, Mo., and Detroit.

Photo
 
Senator Marco Rubio of Florida praises his parents, a bartender and a Kmart stock clerk. Credit Joe Raedle/Getty Images

“Some say, ‘But Democrats care more about the poor,’ ” Mr. Paul likes to say. “If that’s true, why is black unemployment still twice white unemployment? Why has household income declined by $3,500 over the past six years?”

We are in the midst of the Empathy Primary — the rhetorical battleground shaping the Republican presidential field of 2016.

Harmed by the perception that they favor the wealthy at the expense of middle-of-the-road Americans, the party’s contenders are each trying their hardest to get across what the elder George Bush once inelegantly told recession-battered voters in 1992: “Message: I care.”

Their ability to do so — less bluntly, more sincerely — could prove decisive in an election year when power, privilege and family connections will loom large for both parties.

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Questions of understanding and compassion cost Republicans in the last election. Mr. Romney, who memorably dismissed the “47 percent” of Americans as freeloaders, lost to President Obama by 63 percentage points among voters who cast their ballots for the candidate who “cares about people like me,” according to exit polls.

And a Pew poll from February showed that people still believe Republicans are indifferent to working Americans: 54 percent said the Republican Party does not care about the middle class.

That taint of callousness explains why Senator Ted Cruz of Texas declared last week that Republicans “are and should be the party of the 47 percent” — and why another son of a president, Jeb Bush, has made economic opportunity the centerpiece of his message.

With his pedigree and considerable wealth — since he left the Florida governor’s office almost a decade ago he has earned millions of dollars sitting on corporate boards and advising banks — Mr. Bush probably has the most complicated task making the argument to voters that he understands their concerns.

On a visit last week to Puerto Rico, Mr. Bush sounded every bit the populist, railing against “elites” who have stifled economic growth and innovation. In the kind of economy he envisions leading, he said: “We wouldn’t have the middle being squeezed. People in poverty would have a chance to rise up. And the social strains that exist — because the haves and have-nots is the big debate in our country today — would subside.”

Continue reading the main story
 

Who Is Running for President (and Who’s Not)?

Republicans’ emphasis on poorer and working-class Americans now represents a shift from the party’s longstanding focus on business owners and “job creators” as the drivers of economic opportunity.

This is intentional, Republican operatives said.

In the last presidential election, Republicans rushed to defend business owners against what they saw as hostility by Democrats to successful, wealthy entrepreneurs.

“Part of what you had was a reaction to the Democrats’ dehumanization of business owners: ‘Oh, you think you started your plumbing company? No you didn’t,’ ” said Grover Norquist, the conservative activist and president of Americans for Tax Reform.

But now, Mr. Norquist said, Republicans should move past that. “Focus on the people in the room who know someone who couldn’t get a job, or a promotion, or a raise because taxes are too high or regulations eat up companies’ time,” he said. “The rich guy can take care of himself.”

Democrats argue that the public will ultimately see through such an approach because Republican positions like opposing a minimum-wage increase and giving private banks a larger role in student loans would hurt working Americans.

“If Republican candidates are just repeating the same tired policies, I’m not sure that smiling while saying it is going to be enough,” said Guy Cecil, a Democratic strategist who is joining a “super PAC” working on behalf of Hillary Rodham Clinton.

Republicans have already attacked Mrs. Clinton over the wealth and power she and her husband have accumulated, caricaturing her as an out-of-touch multimillionaire who earns hundreds of thousands of dollars per speech and has not driven a car since 1996.

Mr. Walker hit this theme recently on Fox News, pointing to Mrs. Clinton’s lucrative book deals and her multiple residences. “This is not someone who is connected with everyday Americans,” he said. His own net worth, according to The Milwaukee Journal Sentinel, is less than a half-million dollars; Mr. Walker also owes tens of thousands of dollars on his credit cards.

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But showing off a cheap sweater or boasting of a bootstraps family background not only helps draw a contrast with Mrs. Clinton’s latter-day affluence, it is also an implicit argument against Mr. Bush.

Mr. Walker, who featured a 1998 Saturn with more than 100,000 miles on the odometer in a 2010 campaign ad during his first run for governor, likes to talk about flipping burgers at McDonald’s as a young person. His mother, he has said, grew up on a farm with no indoor plumbing until she was in high school.

Mr. Rubio, among the least wealthy members of the Senate, with an estimated net worth of around a half-million dollars, uses his working-class upbringing as evidence of the “exceptionalism” of America, “where even the son of a bartender and a maid can have the same dreams and the same future as those who come from power and privilege.”

Mr. Cruz alludes to his family’s dysfunction — his parents, he says, were heavy drinkers — and recounts his father’s tale of fleeing Cuba with $100 sewn into his underwear.

Gov. Chris Christie of New Jersey notes that his father paid his way through college working nights at an ice cream plant.

But sometimes the attempts at projecting authenticity can seem forced. Mr. Christie recently found himself on the defensive after telling a New Hampshire audience, “I don’t consider myself a wealthy man.” Tax returns showed that he and his wife, a longtime Wall Street executive, earned nearly $700,000 in 2013.

The story of success against the odds is a political classic, even if it is one the Republican Party has not been able to tell for a long time. Ronald Reagan liked to say that while he had not been born on the wrong side of the tracks, he could always hear the whistle. Richard Nixon was fond of reminding voters how he was born in a house his father had built.

“Probably the idea that is most attractive to an average voter, and an idea that both Republicans and Democrats try to craft into their messages, is this idea that you can rise from nothing,” said Charles C. W. Cooke, a writer for National Review.

There is a certain delight Republicans take in turning that message to their advantage now.

“That’s what Obama did with Hillary,” Mr. Cooke said. “He acknowledged it openly: ‘This is ridiculous. Look at me, this one-term senator with dark skin and all of America’s unsolved racial problems, running against the wife of the last Democratic president.”

G.O.P. Hopefuls Now Aiming to Woo the Middle Class

Mr. Pfaff was an international affairs columnist and author who found Washington’s intervention in world affairs often misguided.

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Mr. Napoleon was a self-taught musician whose career began in earnest with the orchestra led by Chico Marx of the Marx Brothers.

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Ms. Pryor, who served more than two decades in the State Department, was the author of well-regarded biographies of the founder of the American Red Cross and the Confederate commander.

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Ms. Rendell was a prolific writer of intricately plotted mystery novels that combined psychological insight, social conscience and teeth-chattering terror.

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The live music at the Vice Media party on Friday shook the room. Shane Smith, Vice’s chief executive, was standing near the stage — with a drink in his hand, pants sagging, tattoos showing — watching the rapper-cum-chef Action Bronson make pizzas.

The event was an after-party, a happy-hour bacchanal for the hundreds of guests who had come for Vice’s annual presentation to advertisers and agencies that afternoon, part of the annual frenzy for ad dollars called the Digital Content NewFronts. Mr. Smith had spoken there for all of five minutes before running a slam-bang highlight reel of the company’s shows that had titles like “Weediquette” and “Gaycation.”

In the last year, Vice has secured $500 million in financing and signed deals worth hundreds of millions of dollars with established media companies like HBO that are eager to engage the young viewers Vice attracts. Vice said it was now worth at least $4 billion, with nearly $1 billion in projected revenue for 2015. It is a long way from Vice’s humble start as a free magazine in 1994.

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At the Vice after-party, the rapper Action Bronson, a host of a Vice show, made a pizza. Credit Jesse Dittmar for The New York Times

But even as cash flows freely in Vice’s direction, the company is trying to keep its brash, insurgent image. At the party on Friday, it plied guests with beers and cocktails. Its apparently unrehearsed presentation to advertisers was peppered with expletives. At one point, the director Spike Jonze, a longtime Vice collaborator, asked on stage if Mr. Smith had been drinking.

“My assistant tried to cut me off,” Mr. Smith replied. “I’m on buzz control.”

Now, Vice is on the verge of getting its own cable channel, which would give the company a traditional outlet for its slate of non-news programming. If all goes as planned, A&E Networks, the television group owned by Hearst and Disney, will turn over its History Channel spinoff, H2, to Vice.

The deal’s announcement was expected last week, but not all of A&E’s distribution partners — the cable and satellite TV companies that carry the network’s channels — have signed off on the change, according to a person familiar with the negotiations who spoke on the condition of anonymity because the talks were private.

A cable channel would be a further step in a transformation for Vice, from bad-boy digital upstart to mainstream media company.

Keen for the core audience of young men who come to Vice, media giants like 21st Century Fox, Time Warner and Disney all showed interest in the company last year. Vice ultimately secured $500 million in financing from A&E Networks and Technology Crossover Ventures, a Silicon Valley venture capital firm that has invested in Facebook and Netflix.

Those investments valued Vice at more than $2.5 billion. (In 2013, Fox bought a 5 percent stake for $70 million.)

Then in March, HBO announced that it had signed a multiyear deal to broadcast a daily half-hour Vice newscast. Vice already produces a weekly newsmagazine show, called “Vice,” for the network. That show will extend its run through 2018, with an increase to 35 episodes a year, from 14.

Michael Lombardo, HBO’s president for programming, said when the deal was announced that it was “certainly one of our biggest investments with hours on the air.”

Vice, based in Brooklyn, also recently signed a multiyear $100 million deal with Rogers Communications, a Canadian media conglomerate, to produce original content for TV, smartphone and desktop viewers.

Vice’s finances are private, but according to an internal document reviewed by The New York Times and verified by a person familiar with the company’s financials, the company is on track to make about $915 million in revenue this year.

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Vice showed a highlight reel of its TV series at the NewFronts last week in New York. Credit Jesse Dittmar for The New York Times

It brought in $545 million in a strong first quarter, which included portions of the new HBO deal and the Rogers deal, according to the document. More of its revenue now comes from these types of content partnerships, compared with the branded content deals that made up much of its revenue a year ago, the company said.

Mr. Smith said the company was worth at least $4 billion. If the valuation gets much higher, he said he would consider taking the company public.

“I don’t care about money; we have plenty of money,” Mr. Smith, who is Vice’s biggest shareholder, said in an interview after the presentation on Friday. “I care about strategic deals.”

In the United States, Vice Media had 35.2 million unique visitors across its sites in March, according to comScore.

The third season of Vice’s weekly HBO show has averaged 1.8 million viewers per episode, including reruns, through April 12, according to Brad Adgate, the director of research at Horizon Media. (Vice said the show attracted three million weekly viewers when repeat broadcasts, online and on-demand viewings were included.)

For years, Mr. Smith has criticized traditional TV, calling it slow and unable to draw younger viewers. But if all the deals Vice has struck are to work out, Mr. Smith may have to play more by the rules of traditional media. James Murdoch, Rupert Murdoch’s son and a member of Vice’s board, was at the company’s presentation on Friday, as were other top media executives.

“They know they need people like me to help them, but they can’t get out of their own way,” Mr. Smith said in the interview Friday. “My only real frustration is we’re used to being incredibly dynamic, and they’re not incredibly dynamic.”

With its own television channel in the United States, Vice would have something it has long coveted even as traditional media companies are looking beyond TV. Last year, Vice’s deal with Time Warner failed in part because the two companies could not agree on how much control Vice would have over a 24-hour television network.

Vice said it intended to fill its new channel with non-news programming. The company plans to have sports shows, fashion shows, food shows and the “Gaycation” travel show with the actress Ellen Page. It is also in talks with Kanye West about a show.

It remains to be seen whether Vice’s audience will watch a traditional cable channel. Still, Vice has effectively presold all of the ad spots to two of the biggest advertising agencies for the first three years, Mr. Smith said.

In the meantime, Mr. Smith is enjoying Vice’s newfound role as a potential savior of traditional media companies.

“I’m a C.E.O. of a content company,” Mr. Smith said before he caught a flight to Las Vegas for the boxing match on Saturday between Floyd Mayweather Jr. and Manny Pacquiao. “If it stops being fun, then why are you doing it?”

As Vice Moves More to TV, It Tries to Keep Brash Voice

Mr. Alger, who served five terms from Texas, led Republican women in a confrontation with Lyndon B. Johnson that may have cost Richard M. Nixon the 1960 presidential election.

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United’s first-class and business fliers get Rhapsody, its high-minded in-flight magazine, seen here at its office in Brooklyn. Credit Sam Hodgson for The New York Times

Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.

It seemed like a weird coincidence. Then again, considering Rhapsody’s growing roster of A-list fiction writers, maybe not. Since its first issue hit plane cabins a year and a half ago, Rhapsody has published original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and Mr. Doerr, who won the Pulitzer Prize for fiction two weeks ago.

As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight by more than 30 literary fiction writers.

 

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Sean Manning, executive editor of Rhapsody, which publishes works by the likes of Joyce Carol Oates, Amy Bloom and Anthony Doerr, who won a Pulitzer Prize. Credit Sam Hodgson for The New York Times

 

An airline might seem like an odd literary patron. But as publishers and writers look for new ways to reach readers in a shaky retail climate, many have formed corporate alliances with transit companies, including American Airlines, JetBlue and Amtrak, that provide a captive audience.

Mark Krolick, United Airlines’ managing director of marketing and product development, said the quality of the writing in Rhapsody brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent.

“The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.

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Some of Rhapsody’s contributing writers say they were lured by the promise of free airfare and luxury accommodations provided by United, as well as exposure to an elite audience of some two million first-class and business-class travelers.

“It’s not your normal Park Slope Community Bookstore types who read Rhapsody,” Mr. Moody, author of the 1994 novel “The Ice Storm,” who wrote an introspective, philosophical piece about traveling to the Aran Islands of Ireland for Rhapsody, said in an email. “I’m not sure I myself am in that Rhapsody demographic, but I would like them to buy my books one day.”

In addition to offering travel perks, the magazine pays well and gives writers freedom, within reason, to choose their subject matter and write with style. Certain genres of flight stories are off limits, naturally: no plane crashes or woeful tales of lost luggage or rude flight attendants, and nothing too risqué.

“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”

Guiding writers toward the right idea occasionally requires some gentle prodding. When Rhapsody’s executive editor asked Ms. Russell to contribute an essay about a memorable flight experience, she first pitched a story about the time she was chaperoning a group of teenagers on a trip to Europe, and their delayed plane sat at the airport in New York for several hours while other passengers got progressively drunker.

“He pointed out that disaster flights are not what people want to read about when they’re in transit, and very diplomatically suggested that maybe people want to read something that casts air travel in a more positive light,” said Ms. Russell, whose novel “Swamplandia!” was a finalist for the 2012 Pulitzer Prize.

She turned in a nostalgia-tinged essay about her first flight on a trip to Disney World when she was 6. “The Magic Kingdom was an anticlimax,” she wrote. “What ride could compare to that first flight?”

Ms. Oates also wrote about her first flight, in a tiny yellow propeller plane piloted by her father. The novelist Joyce Maynard told of the constant disappointment of never seeing her books in airport bookstores and the thrill of finally spotting a fellow plane passenger reading her novel “Labor Day.” Emily St. John Mandel, who was a finalist for the National Book Award in fiction last year, wrote about agonizing over which books to bring on a long flight.

“There’s nobody that’s looked down their noses at us as an in-flight magazine,” said Sean Manning, the magazine’s executive editor. “As big as these people are in the literary world, there’s still this untapped audience for them of luxury travelers.”

United is one of a handful of companies showcasing work by literary writers as a way to elevate their brands and engage customers. Chipotle has printed original work from writers like Toni Morrison, Jeffrey Eugenides and Barbara Kingsolver on its disposable cups and paper bags. The eyeglass company Warby Parker hosts parties for authors and sells books from 14 independent publishers in its stores.

JetBlue offers around 40 e-books from HarperCollins and Penguin Random House on its free wireless network, allowing passengers to read free samples and buy and download books. JetBlue will start offering 11 digital titles from Simon & Schuster soon. Amtrak recently forged an alliance with Penguin Random House to provide free digital samples from 28 popular titles, which passengers can buy and download over Amtrak’s admittedly spotty wireless service.

Amtrak is becoming an incubator for literary talent in its own right. Last year, it started a residency program, offering writers a free long-distance train trip and complimentary food. More than 16,000 writers applied and 24 made the cut.

Like Amtrak, Rhapsody has found that writers are eager to get onboard. On a rainy spring afternoon, Rhapsody’s editorial staff sat around a conference table discussing the June issue, which will feature an essay by the novelist Hannah Pittard and an unpublished short story by the late Elmore Leonard.

“Do you have that photo of Elmore Leonard? Can I see it?” Mr. Heller, the editor in chief, asked Rhapsody’s design director, Christos Hannides. Mr. Hannides slid it across the table and noted that they also had a photograph of cowboy spurs. “It’s very simple; it won’t take away from the literature,” he said.

Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. Manning, the executive editor, has published a memoir and edited five literary anthologies.

Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody had been put off that their work would live in plane cabins and airport lounges.

Still, some contributors say they wish the magazine were more widely circulated.

“I would love it if I could read it,” said Ms. Schappell, a Brooklyn-based novelist who wrote a feature story for Rhapsody’s inaugural issue. “But I never fly first class.”

Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet
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