PAKET UMROH BULAN FEBRUARI MARET APRIL MEI 2018




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saco-indonesia.com, Kebakaran di Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia (UI) telah menjadi tragedi kaum akademisi karena telah kehilangan banyak bahan penelitian yang sangat berguna, kata Dosen Ilmu Filsafat UI Taufik Basari.

"Apa gunanya universitas kalau tidak ada bahan dan hasil penelitian," ujar dia seperti diberitakan Antara, Kamis (9/1).

Ia juga mengatakan, kebakaran di UI pada Rabu (8/1) kemarin, tidak hanya menyangkut kerugian material saja , namun yang lebih utama adalah kehilangan bahan-bahan penelitian yang berguna.

Ia juga telah mengimbau universitas-universitas lain untuk dapat mengambil pelajaran dari tragedi di UI dan segera menelaah lagi sistem keamanannya. "Kita telah menemukan satu lubang, berangkat dari sini mari kita perbaiki semuanya," ujar Taufik.

Mantan Dekan FISIP UI Bambang Shergy yang juga Guru Besar Sosiologi FISIP UI juga mengaku sangat terpukul dengan kebakaran di gedung FISIP UI tersebut. Ia juga menyayangkan arsip, buku, dan semua rujukan ilmu sosiologi yang selama ini terdokumentasi akhirnya menjadi abu.

Terdapat sekitar 5.000 arsip yang telah disimpan sejak era 1950-an di dalam ruang yang terbakar itu.? Ia juga menyesalkan pembangunan fasilitas yang tidak diproteksi bencana kebakaran.

Pihak departemen juga sudah merancang bangunan secara fungsional, estetis, dan aman dari bahaya pencurian, karena itu banyak dipasang teralis di jendela ruangan.

"Kerugian gedung bisa diukur dan dikembalikan dengan mudah dengan asuransi, namun buku-buku yang telah menjadi warisan dan rujukan ilmu pengetahuan ini yang sulit diadakan kembali," katanya.

Menurut Komandan Pleton Dinas Pemadam Kebakaran Pasar Minggu Sugiyanto, kebakaran telah terjadi karena percikan arus pendek dari pendingin ruangan di ruang arsip Departemen Sosiologi.

Ia juga sangat menyayangkan gedung C yang telah menjadi gedung Departemen Sosiologi FISIP UI tersebut bukan gedung yang dipersiapkan untuk tahan bencana kebakaran.

Para pemadam juga mengalami kesulitan masuk dalam gedung karena hanya ada satu akses pintu utama di gedung tersebut, ditambah teralis yang terpasang di semua gedung.


Editor : Dian Sukmawati

KEBAKARAN DI KAMPUS UI

Cargo Minang Express adalah Perusahaan penyedia jasa kirim barang murah (outgoing - dari padang ke seluruh wilayah indonesia) dan jasa handling (incoming dari jakarta) di wilayah sumatera barat, via udara, darat dan laut. Kami telah mengutamakan kecepatan pengiriman dan kepuasan pelanggan.

Kami juga telah menyediakan jasa:

    Specialist handling project di wilayah sumatera barat.
    Melayani pengiriman direct jakarta tujuan ke sumatera barat (via udara, darat maupun laut)
    Pengiriman & packaging barang dari padang ke seluruh wilayah indonesia.
    Melayani charter trucking colt diesel, fuso, tronton, fuso lost bak, wing box, low bath truck
    Specially Door-to-door service (dari padang ke seluruh wilayah indonesia)
    Specialist Handling Udara, darat dan laut diwilayah sumatera barat.

JASA PENGIRIMAN BARANG MURAH

 Berikut Sedikit Menjelaskan Kenapa Kebanyakan Lampu Sorot Berwarna Kuning, Ini Adalah karena Efek Tyndall.

Penampilan system koloid pada umumnya keruh, tetapi tidak selalu begitu. Beberapa ‘larutan’ koloid tampak “bening” dan sukar dibedakan dengan larutan sejati. Bagaimanakah cara mengenali system koloid? Salah satu cara yang sangat sederhana yaitu dengan menjatuhkan seberkas cahayakepadanya. Larutan sejati meneruskan cahaya (transparan), sedangkan koloid menghamburkannya. Oleh karena itu, berkas cahaya yang melalui koloid dapat di amati dari arah samping. Efek Tyndall ini ditemukan oleh John Tyndall (1820-1893), seorang ahli fisika Inggris. Oleh karena itu sifat itu disebut efek Tyndall.
 
Efek Tyndall adalah adanya gejala penghamburan berkas cahaya oleh partikel-partikel koloid. Apabila seberkas cahaya dijatuhkan ke dalam sistem koloid, maka cahaya akan dihamburkan. Apabila seberkas cahaya dijatuhkan ke dalam sistem larutan, maka cahaya akan diteruskan.
 

Dalam Kehidupan sehari-hari, kita sering mengamati efek Tyndall ini, antara lain:

 
  •   sorot lampu pada malam yang berkabut
  • sorot lampu proyektor dalam gedung bioskop yang berasap /berdebu, dan
 
  • berkas sinar matahari melalui celah daun pohon pada pagi hari yang berkabut.
 
 

 

Efek  Tyndall tidak sama untuk setiap sinar yang mempunyai panjang gelombang berbeda. Sinar kuning, misalnya, lebih sedikit dihamburkan. Itulah sebabnya lampu warna kuning dipakai pada saat berkabut, di mana cahaya kuning dapat menembus kabut dan terlihat oleh pemakai jalan.

Karena Inilah kenapa kebanyakan lampu sorot berwarna kuning senja.

By Tensai

http://lampusorot.com
EFEK TYNDAL PADA LAMPU SOROT

Meski saat ini sudah banyak buku-buku digital, buku konvensional tak lantas kehilangan peminat. Sebagian besar menyukai buku konvensional, dengan kertas yang nyata, bau yang khas serta ilustrasi yang indah, bukan teks digital yang tersimpan dalam ebook reader nan pipih.
Karena itu, usaha jual beli buku bekas masih memiliki pasar tersendiri yang lumayan prospektif  jika ditekuni.  Asalkan Anda gemar membaca dan menyukai buku, menjalankan usaha jual buku bekas bisa jadi ladang pencaharian sekaligus hobi yang menghasilkan uang.
Untuk memulai usaha jual buku bekas, Anda harus memahami kebutuhan pasar.  Ada yang membeli buku bekas karena murahnya, namun tidak sedikit yang bersedia membayar mahal buat sebuah buku bekas yang usang, asal ada nilai sejarahnya. Untuk itu lah Anda harus memahami produk yang Anda jual sekaligus pasar yang Anda sasar. Menetapkan tujuan merupakan dasar paling penting dalam bisnis apapun, tidak terkecuali jual beli buku bekas.

Apabila Anda memutuskan untuk membuka usaha jual buku bekas untuk memenuhi kebutuhan pasar akan buku murah, maka sebaiknya Anda menghubungi penerbit. Setiap tahunnya, selalu ada buku-buku yang harus dilepas penerbit dengan harga sangat murah akibat terbatasnya gudang penyimpanan. Biasanya penerbit mendapatkan buku-buku retur dari toko buku. Penerbit besar biasanya menerima buku retur dalam jangka waktu 3-6 bulan. Karena itu, periksa kapan jadwal penerbit menerima returan atau kembalian buku-buku mereka. Harganya bisa 25- 30% saja dari harga bandrol. Jadi Anda bisa menjualnya kembali dengan diskon 40-50% dan masih mendapatkan untung.
Mau lebih murah? Beli saja sekaligus dalam jumlah banyak. Yusuf Agency, misalnya, selalu sukses dengan gelaran buku murah di setiap bazaar dan pameran buku akibat strategi ini. Mereka biasa membeli buku dalam jumlah sangat besar, misalnya 1 truk, yang kemudian dijual eceran dengan murah kepada masyarakat. Strategi ini membutuhkan dana tidak sedikit. Namun jika Anda punya modal lumayan, sebaiknya coba cara ini.
Anda juga bisa menghubungi sekolah atau perusahaan-perusahaan. Biasanya mereka juga mendaurulang koleksi buku perpustakaan. Cara lain, hubungi orang-orang yang pindah tempat tinggal ke luar negeri. Misalnya ekspatriat yang sudah habis masa kerjanya di Indonesia dan kembali ke negara asal. Buku-buku koleksi mereka biasanya ditinggalkan begitu saja. Lumayan kan buat koleksi awal jasa jual buku bekas?

PERSIAPAN MEMBUKA USAHA JUAL BUKU BEKAS

Saco- Indonesia.com — Aktor Michael Douglas membantah bahwa ia pernah mengatakan kanker tenggorokan yang dialaminya disebabkan karena seks oral.

Aktor Hollywood yang juga suami Catherine Zata-Jones ini beberapa waktu lalu mengatakan bahwa ia menderita kanker tenggorokan yang disebabkan oleh human papilloma virus (HPV), dan ditularkan ketika ia melakukan seks oral kepada perempuan.

Para dokter kemudian mempertanyakan perkataan Douglas tersebut. Karena itu aktor gaek ini buru-buru mencabut pernyataannya.

Juru bicara Michael Douglas, Allen Burry mengatakan bahwa Douglas tidak pernah mengatakan HPV sebagai penyebab kankernya. Douglas hanya mendiskusikan apa penyebab kanker mulut.

Ketika diwawancara oleh reporter harian Guardian, Inggris, Douglas mengatakan, "Tanpa bermaksud terlalu spesifik, kanker seperti ini biasanya disebabkan oleh HPV yang berasal dari aktivitas seks oral".

Dr Michael Brady, direktur medis kesehatan seksual Terrence Higgins Trust, mengatakan, meski seks oral bisa menyebabkan kanker, tetapi sangat sulit untuk menentukan satu jenis penyebab kanker.

Apalagi, menurut Brady, Douglas adalah perokok dan juga peminum, dua faktor yang lebih berkontribusi pada terjadinya kanker tenggorokan.

Michael Douglas berjuang melawan kanker sejak Agustus 2010 sampai Januari 2011. Pada masa tersebut ia mengatakan kebiasaan merokok dan minum alkohol yang pernah dilakoninya mungkin memicu kanker.

Namun, pada sebuah wawancara terbaru, aktor berusia 68 tahun ini mengatakan kanker yang dideritanya disebabkan oleh HPV. Douglas juga menyebutkan stres yang dialaminya karena memikirkan kelakuan anak sulungnya yang dipenjara akibat narkoba.

Brady menjelaskan ada ribuan jenis virus HPV dan pada kebanyakan kasus tidak berbahaya. Risiko virus ini memicu kanker tenggorokan juga kecil.

Tahun lalu Cancer Research Inggris menyebutkan ada peningkatan kasus kanker mulut dan tenggorokan yang terkait seks oral. WHO juga menyatakan HPV mungkin menyumbang 5 persen terjadinya kanker di seluruh dunia.

HPV bisa ditularkan antara pria dan wanita melalui kontak genital, terutama lewat seks vagina dan anal. Virus ini juga ditularkan lewat seks oral dan kontak antargenital.  

Douglas didiangosis menderita kanker tenggorokan stadium empat dan menjalani terapi intensif berupa kemoterapi dan radiasi. Saat ini dokter menyatakan kanker telah bersih dari tubuhnya, tapi ia diwajibkan melakukan pemeriksaan setiap 6 bulan.

 

Editor:Liwon Maulanan(galipat)

Michael Douglas Telah Membantah Kankernya akibat Seks Oral

As he reflected on the festering wounds deepened by race and grievance that have been on painful display in America’s cities lately, President Obama on Monday found himself thinking about a young man he had just met named Malachi.

A few minutes before, in a closed-door round-table discussion at Lehman College in the Bronx, Mr. Obama had asked a group of black and Hispanic students from disadvantaged backgrounds what could be done to help them reach their goals. Several talked about counseling and guidance programs.

“Malachi, he just talked about — we should talk about love,” Mr. Obama told a crowd afterward, drifting away from his prepared remarks. “Because Malachi and I shared the fact that our dad wasn’t around and that sometimes we wondered why he wasn’t around and what had happened. But really, that’s what this comes down to is: Do we love these kids?”

Many presidents have governed during times of racial tension, but Mr. Obama is the first to see in the mirror a face that looks like those on the other side of history’s ledger. While his first term was consumed with the economy, war and health care, his second keeps coming back to the societal divide that was not bridged by his election. A president who eschewed focusing on race now seems to have found his voice again as he thinks about how to use his remaining time in office and beyond.

Continue reading the main story Video
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Obama Speaks of a ‘Sense of Unfairness’

Obama Speaks of a ‘Sense of Unfairness’

At an event announcing the creation of a nonprofit focusing on young minority men, President Obama talked about the underlying reasons for recent protests in Baltimore and other cities.

By Associated Press on Publish Date May 4, 2015. Photo by Stephen Crowley/The New York Times.

In the aftermath of racially charged unrest in places like Baltimore, Ferguson, Mo., and New York, Mr. Obama came to the Bronx on Monday for the announcement of a new nonprofit organization that is being spun off from his White House initiative called My Brother’s Keeper. Staked by more than $80 million in commitments from corporations and other donors, the new group, My Brother’s Keeper Alliance, will in effect provide the nucleus for Mr. Obama’s post-presidency, which will begin in January 2017.

“This will remain a mission for me and for Michelle not just for the rest of my presidency but for the rest of my life,” Mr. Obama said. “And the reason is simple,” he added. Referring to some of the youths he had just met, he said: “We see ourselves in these young men. I grew up without a dad. I grew up lost sometimes and adrift, not having a sense of a clear path. The only difference between me and a lot of other young men in this neighborhood and all across the country is that I grew up in an environment that was a little more forgiving.”

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Organizers said the new alliance already had financial pledges from companies like American Express, Deloitte, Discovery Communications and News Corporation. The money will be used to help companies address obstacles facing young black and Hispanic men, provide grants to programs for disadvantaged youths, and help communities aid their populations.

Joe Echevarria, a former chief executive of Deloitte, the accounting and consulting firm, will lead the alliance, and among those on its leadership team or advisory group are executives at PepsiCo, News Corporation, Sprint, BET and Prudential Group Insurance; former Secretary of State Colin L. Powell; Senator Cory Booker, Democrat of New Jersey; former Attorney General Eric H. Holder Jr.; the music star John Legend; the retired athletes Alonzo Mourning, Jerome Bettis and Shaquille O’Neal; and the mayors of Indianapolis, Sacramento and Philadelphia.

The alliance, while nominally independent of the White House, may face some of the same questions confronting former Secretary of State Hillary Rodham Clinton as she begins another presidential campaign. Some of those donating to the alliance may have interests in government action, and skeptics may wonder whether they are trying to curry favor with the president by contributing.

“The Obama administration will have no role in deciding how donations are screened and what criteria they’ll set at the alliance for donor policies, because it’s an entirely separate entity,” Josh Earnest, the White House press secretary, told reporters on Air Force One en route to New York. But he added, “I’m confident that the members of the board are well aware of the president’s commitment to transparency.”

The alliance was in the works before the disturbances last week after the death of Freddie Gray, the black man who suffered fatal injuries while in police custody in Baltimore, but it reflected the evolution of Mr. Obama’s presidency. For him, in a way, it is coming back to issues that animated him as a young community organizer and politician. It was his own struggle with race and identity, captured in his youthful memoir, “Dreams From My Father,” that stood him apart from other presidential aspirants.

But that was a side of him that he kept largely to himself through the first years of his presidency while he focused on other priorities like turning the economy around, expanding government-subsidized health care and avoiding electoral land mines en route to re-election.

After securing a second term, Mr. Obama appeared more emboldened. Just a month after his 2013 inauguration, he talked passionately about opportunity and race with a group of teenage boys in Chicago, a moment aides point to as perhaps the first time he had spoken about these issues in such a personal, powerful way as president. A few months later, he publicly lamented the death of Trayvon Martin, a black Florida teenager, saying that “could have been me 35 years ago.”

Photo
 
President Obama on Monday with Darinel Montero, a student at Bronx International High School who introduced him before remarks at Lehman College in the Bronx. Credit Stephen Crowley/The New York Times

That case, along with public ruptures of anger over police shootings in Ferguson and elsewhere, have pushed the issue of race and law enforcement onto the public agenda. Aides said they imagined that with his presidency in its final stages, Mr. Obama might be thinking more about what comes next and causes he can advance as a private citizen.

That is not to say that his public discussion of these issues has been universally welcomed. Some conservatives said he had made matters worse by seeming in their view to blame police officers in some of the disputed cases.

“President Obama, when he was elected, could have been a unifying leader,” Senator Ted Cruz of Texas, a Republican candidate for president, said at a forum last week. “He has made decisions that I think have inflamed racial tensions.”

On the other side of the ideological spectrum, some liberal African-American activists have complained that Mr. Obama has not done enough to help downtrodden communities. While he is speaking out more, these critics argue, he has hardly used the power of the presidency to make the sort of radical change they say is necessary.

The line Mr. Obama has tried to straddle has been a serrated one. He condemns police brutality as he defends most officers as honorable. He condemns “criminals and thugs” who looted in Baltimore while expressing empathy with those trapped in a cycle of poverty and hopelessness.

In the Bronx on Monday, Mr. Obama bemoaned the death of Brian Moore, a plainclothes New York police officer who had died earlier in the day after being shot in the head Saturday on a Queens street. Most police officers are “good and honest and fair and care deeply about their communities,” even as they put their lives on the line, Mr. Obama said.

“Which is why in addressing the issues in Baltimore or Ferguson or New York, the point I made was that if we’re just looking at policing, we’re looking at it too narrowly,” he added. “If we ask the police to simply contain and control problems that we ourselves have been unwilling to invest and solve, that’s not fair to the communities, it’s not fair to the police.”

Moreover, if society writes off some people, he said, “that’s not the kind of country I want to live in; that’s not what America is about.”

His message to young men like Malachi Hernandez, who attends Boston Latin Academy in Massachusetts, is not to give up.

“I want you to know you matter,” he said. “You matter to us.”

Obama Finds a Bolder Voice on Race Issues

GREENWICH, Conn. — Mago is in the bedroom. You can go in.

The big man lies on a hospital bed with his bare feet scraping its bottom rail. His head is propped on a scarlet pillow, the left temple dented, the right side paralyzed. His dark hair is kept just long enough to conceal the scars.

The occasional sounds he makes are understood only by his wife, but he still has that punctuating left hand. In slow motion, the fingers curl and close. A thumbs-up greeting.

Hello, Mago.

This is Magomed Abdusalamov, 34, also known as the Russian Tyson, also known as Mago. He is a former heavyweight boxer who scored four knockouts and 14 technical knockouts in his first 18 professional fights. He preferred to stand between rounds. Sitting conveyed weakness.

But Mago lost his 19th fight, his big chance, at the packed Theater at Madison Square Garden in November 2013. His 19th decision, and his last.

Now here he is, in a small bedroom in a working-class neighborhood in Greenwich, in a modest house his family rents cheap from a devoted friend. The air-pressure machine for his mattress hums like an expectant crowd.

 

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Mike Perez, left, and Magomed Abdusalamov during the fight in which Abdusalamov was injured. Credit Joe Camporeale/USA Today Sports, via Reuters

 

Today is like any other day, except for those days when he is hurried in crisis to the hospital. Every three hours during the night, his slight wife, Bakanay, 28, has risen to turn his 6-foot-3 body — 210 pounds of dead weight. It has to be done. Infections of the gaping bedsore above his tailbone have nearly killed him.

Then, with the help of a young caretaker, Baka has gotten two of their daughters off to elementary school and settled down the toddler. Yes, Mago and Baka are blessed with all girls, but they had also hoped for a son someday.

They feed Mago as they clean him; it’s easier that way. For breakfast, which comes with a side of crushed antiseizure pills, he likes oatmeal with a squirt of Hershey’s chocolate syrup. But even oatmeal must be puréed and fed to him by spoon.

He opens his mouth to indicate more, the way a baby does. But his paralysis has made everything a choking hazard. His water needs a stirring of powdered food thickener, and still he chokes — eh-eh-eh — as he tries to cough up what will not go down.

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Mago used to drink only water. No alcohol. Not even soda. A sip of juice would be as far as he dared. Now even water betrays him.

With the caretaker’s help, Baka uses a washcloth and soap to clean his body and shampoo his hair. How handsome still, she has thought. Sometimes, in the night, she leaves the bedroom to watch old videos, just to hear again his voice in the fullness of life. She cries, wipes her eyes and returns, feigning happiness. Mago must never see her sad.

 

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 Abdusalamov's hand being massaged. Credit Ángel Franco/The New York Times

 

When Baka finishes, Mago is cleanshaven and fresh down to his trimmed and filed toenails. “I want him to look good,” she says.

Theirs was an arranged Muslim marriage in Makhachkala, in the Russian republic of Dagestan. He was 23, she was 18 and their future hinged on boxing. Sometimes they would shadowbox in love, her David to his Goliath. You are so strong, he would tell her.

His father once told him he could either be a bandit or an athlete, but if he chose banditry, “I will kill you.” This paternal advice, Mago later told The Ventura County Reporter, “made it a very easy decision for me.”

Mago won against mediocre competition, in Moscow and Hollywood, Fla., in Las Vegas and Johnstown, Pa. He was knocked down only once, and even then, it surprised more than hurt. He scored a technical knockout in the next round.

It all led up to this: the undercard at the Garden, Mike Perez vs. Magomed Abdusalamov, 10 rounds, on HBO. A win, he believed, would improve his chances of taking on the heavyweight champion Wladimir Klitschko, who sat in the crowd of 4,600 with his fiancée, the actress Hayden Panettiere, watching.

Wearing black-and-red trunks and a green mouth guard, Mago went to work. But in the first round, a hard forearm to his left cheek rocked him. At the bell, he returned to his corner, and this time, he sat down. “I think it’s broken,” he repeatedly said in Russian.

 

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Bakanay Abdusalamova, Abdusalamov's wife, and her injured husband and a masseur in the background. Credit Ángel Franco/The New York Times

 

Maybe at that point, somebody — the referee, the ringside doctors, his handlers — should have stopped the fight, under a guiding principle: better one punch too early than one punch too late. But the bloody trade of blows continued into the seventh, eighth, ninth, a hand and orbital bone broken, his face transforming.

Meanwhile, in the family’s apartment in Miami, Baka forced herself to watch the broadcast. She could see it in his swollen eyes. Something was off.

After the final round, Perez raised his tattooed arms in victory, and Mago wandered off in a fog. He had taken 312 punches in about 40 minutes, for a purse of $40,000.

 

 

In the locker room, doctors sutured a cut above Mago’s left eye and tested his cognitive abilities. He did not do well. The ambulance that waits in expectation at every fight was not summoned by boxing officials.

Blood was pooling in Mago’s cranial cavity as he left the Garden. He vomited on the pavement while his handlers flagged a taxi to St. Luke’s-Roosevelt Hospital. There, doctors induced a coma and removed part of his skull to drain fluids and ease the swelling.

Then came the stroke.

 

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A championship belt belonging to Abdusalamov and a card from one of his daughters. Credit Ángel Franco/The New York Times

 

It is lunchtime now, and the aroma of puréed beef and potatoes lingers. So do the questions.

How will Mago and Baka pay the $2 million in medical bills they owe? What if their friend can no longer offer them this home? Will they win their lawsuits against the five ringside doctors, the referee, and a New York State boxing inspector? What about Mago’s future care?

Most of all: Is this it?

A napkin rests on Mago’s chest. As another spoonful of mush approaches, he opens his mouth, half-swallows, chokes, and coughs until it clears. Eh-eh-eh. Sometimes he turns bluish, but Baka never shows fear. Always happy for Mago.

Some days he is wheeled out for physical therapy or speech therapy. Today, two massage therapists come to knead his half-limp body like a pair of skilled corner men.

Soon, Mago will doze. Then his three daughters, ages 2, 6 and 9, will descend upon him to talk of their day. Not long ago, the oldest lugged his championship belt to school for a proud show-and-tell moment. Her classmates were amazed at the weight of it.

Then, tonight, there will be more puréed food and pulverized medication, more coughing, and more tender care from his wife, before sleep comes.

Goodbye, Mago.

He half-smiles, raises his one good hand, and forms a fist.

Meet Mago, Former Heavyweight

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WASHINGTON — The last three men to win the Republican nomination have been the prosperous son of a president (George W. Bush), a senator who could not recall how many homes his family owned (John McCain of Arizona; it was seven) and a private equity executive worth an estimated $200 million (Mitt Romney).

The candidates hoping to be the party’s nominee in 2016 are trying to create a very different set of associations. On Sunday, Ben Carson, a retired neurosurgeon, joined the presidential field.

Senator Marco Rubio of Florida praises his parents, a bartender and a Kmart stock clerk, as he urges audiences not to forget “the workers in our hotel kitchens, the landscaping crews in our neighborhoods, the late-night janitorial staff that clean our offices.”

Gov. Scott Walker of Wisconsin, a preacher’s son, posts on Twitter about his ham-and-cheese sandwiches and boasts of his coupon-clipping frugality. His $1 Kohl’s sweater has become a campaign celebrity in its own right.

Senator Rand Paul of Kentucky laments the existence of “two Americas,” borrowing the Rev. Dr. Martin Luther King Jr.’s phrase to describe economically and racially troubled communities like Ferguson, Mo., and Detroit.

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Senator Marco Rubio of Florida praises his parents, a bartender and a Kmart stock clerk. Credit Joe Raedle/Getty Images

“Some say, ‘But Democrats care more about the poor,’ ” Mr. Paul likes to say. “If that’s true, why is black unemployment still twice white unemployment? Why has household income declined by $3,500 over the past six years?”

We are in the midst of the Empathy Primary — the rhetorical battleground shaping the Republican presidential field of 2016.

Harmed by the perception that they favor the wealthy at the expense of middle-of-the-road Americans, the party’s contenders are each trying their hardest to get across what the elder George Bush once inelegantly told recession-battered voters in 1992: “Message: I care.”

Their ability to do so — less bluntly, more sincerely — could prove decisive in an election year when power, privilege and family connections will loom large for both parties.

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Questions of understanding and compassion cost Republicans in the last election. Mr. Romney, who memorably dismissed the “47 percent” of Americans as freeloaders, lost to President Obama by 63 percentage points among voters who cast their ballots for the candidate who “cares about people like me,” according to exit polls.

And a Pew poll from February showed that people still believe Republicans are indifferent to working Americans: 54 percent said the Republican Party does not care about the middle class.

That taint of callousness explains why Senator Ted Cruz of Texas declared last week that Republicans “are and should be the party of the 47 percent” — and why another son of a president, Jeb Bush, has made economic opportunity the centerpiece of his message.

With his pedigree and considerable wealth — since he left the Florida governor’s office almost a decade ago he has earned millions of dollars sitting on corporate boards and advising banks — Mr. Bush probably has the most complicated task making the argument to voters that he understands their concerns.

On a visit last week to Puerto Rico, Mr. Bush sounded every bit the populist, railing against “elites” who have stifled economic growth and innovation. In the kind of economy he envisions leading, he said: “We wouldn’t have the middle being squeezed. People in poverty would have a chance to rise up. And the social strains that exist — because the haves and have-nots is the big debate in our country today — would subside.”

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Republicans’ emphasis on poorer and working-class Americans now represents a shift from the party’s longstanding focus on business owners and “job creators” as the drivers of economic opportunity.

This is intentional, Republican operatives said.

In the last presidential election, Republicans rushed to defend business owners against what they saw as hostility by Democrats to successful, wealthy entrepreneurs.

“Part of what you had was a reaction to the Democrats’ dehumanization of business owners: ‘Oh, you think you started your plumbing company? No you didn’t,’ ” said Grover Norquist, the conservative activist and president of Americans for Tax Reform.

But now, Mr. Norquist said, Republicans should move past that. “Focus on the people in the room who know someone who couldn’t get a job, or a promotion, or a raise because taxes are too high or regulations eat up companies’ time,” he said. “The rich guy can take care of himself.”

Democrats argue that the public will ultimately see through such an approach because Republican positions like opposing a minimum-wage increase and giving private banks a larger role in student loans would hurt working Americans.

“If Republican candidates are just repeating the same tired policies, I’m not sure that smiling while saying it is going to be enough,” said Guy Cecil, a Democratic strategist who is joining a “super PAC” working on behalf of Hillary Rodham Clinton.

Republicans have already attacked Mrs. Clinton over the wealth and power she and her husband have accumulated, caricaturing her as an out-of-touch multimillionaire who earns hundreds of thousands of dollars per speech and has not driven a car since 1996.

Mr. Walker hit this theme recently on Fox News, pointing to Mrs. Clinton’s lucrative book deals and her multiple residences. “This is not someone who is connected with everyday Americans,” he said. His own net worth, according to The Milwaukee Journal Sentinel, is less than a half-million dollars; Mr. Walker also owes tens of thousands of dollars on his credit cards.

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But showing off a cheap sweater or boasting of a bootstraps family background not only helps draw a contrast with Mrs. Clinton’s latter-day affluence, it is also an implicit argument against Mr. Bush.

Mr. Walker, who featured a 1998 Saturn with more than 100,000 miles on the odometer in a 2010 campaign ad during his first run for governor, likes to talk about flipping burgers at McDonald’s as a young person. His mother, he has said, grew up on a farm with no indoor plumbing until she was in high school.

Mr. Rubio, among the least wealthy members of the Senate, with an estimated net worth of around a half-million dollars, uses his working-class upbringing as evidence of the “exceptionalism” of America, “where even the son of a bartender and a maid can have the same dreams and the same future as those who come from power and privilege.”

Mr. Cruz alludes to his family’s dysfunction — his parents, he says, were heavy drinkers — and recounts his father’s tale of fleeing Cuba with $100 sewn into his underwear.

Gov. Chris Christie of New Jersey notes that his father paid his way through college working nights at an ice cream plant.

But sometimes the attempts at projecting authenticity can seem forced. Mr. Christie recently found himself on the defensive after telling a New Hampshire audience, “I don’t consider myself a wealthy man.” Tax returns showed that he and his wife, a longtime Wall Street executive, earned nearly $700,000 in 2013.

The story of success against the odds is a political classic, even if it is one the Republican Party has not been able to tell for a long time. Ronald Reagan liked to say that while he had not been born on the wrong side of the tracks, he could always hear the whistle. Richard Nixon was fond of reminding voters how he was born in a house his father had built.

“Probably the idea that is most attractive to an average voter, and an idea that both Republicans and Democrats try to craft into their messages, is this idea that you can rise from nothing,” said Charles C. W. Cooke, a writer for National Review.

There is a certain delight Republicans take in turning that message to their advantage now.

“That’s what Obama did with Hillary,” Mr. Cooke said. “He acknowledged it openly: ‘This is ridiculous. Look at me, this one-term senator with dark skin and all of America’s unsolved racial problems, running against the wife of the last Democratic president.”

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United’s first-class and business fliers get Rhapsody, its high-minded in-flight magazine, seen here at its office in Brooklyn. Credit Sam Hodgson for The New York Times

Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.

It seemed like a weird coincidence. Then again, considering Rhapsody’s growing roster of A-list fiction writers, maybe not. Since its first issue hit plane cabins a year and a half ago, Rhapsody has published original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and Mr. Doerr, who won the Pulitzer Prize for fiction two weeks ago.

As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight by more than 30 literary fiction writers.

 

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Sean Manning, executive editor of Rhapsody, which publishes works by the likes of Joyce Carol Oates, Amy Bloom and Anthony Doerr, who won a Pulitzer Prize. Credit Sam Hodgson for The New York Times

 

An airline might seem like an odd literary patron. But as publishers and writers look for new ways to reach readers in a shaky retail climate, many have formed corporate alliances with transit companies, including American Airlines, JetBlue and Amtrak, that provide a captive audience.

Mark Krolick, United Airlines’ managing director of marketing and product development, said the quality of the writing in Rhapsody brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent.

“The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.

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Some of Rhapsody’s contributing writers say they were lured by the promise of free airfare and luxury accommodations provided by United, as well as exposure to an elite audience of some two million first-class and business-class travelers.

“It’s not your normal Park Slope Community Bookstore types who read Rhapsody,” Mr. Moody, author of the 1994 novel “The Ice Storm,” who wrote an introspective, philosophical piece about traveling to the Aran Islands of Ireland for Rhapsody, said in an email. “I’m not sure I myself am in that Rhapsody demographic, but I would like them to buy my books one day.”

In addition to offering travel perks, the magazine pays well and gives writers freedom, within reason, to choose their subject matter and write with style. Certain genres of flight stories are off limits, naturally: no plane crashes or woeful tales of lost luggage or rude flight attendants, and nothing too risqué.

“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”

Guiding writers toward the right idea occasionally requires some gentle prodding. When Rhapsody’s executive editor asked Ms. Russell to contribute an essay about a memorable flight experience, she first pitched a story about the time she was chaperoning a group of teenagers on a trip to Europe, and their delayed plane sat at the airport in New York for several hours while other passengers got progressively drunker.

“He pointed out that disaster flights are not what people want to read about when they’re in transit, and very diplomatically suggested that maybe people want to read something that casts air travel in a more positive light,” said Ms. Russell, whose novel “Swamplandia!” was a finalist for the 2012 Pulitzer Prize.

She turned in a nostalgia-tinged essay about her first flight on a trip to Disney World when she was 6. “The Magic Kingdom was an anticlimax,” she wrote. “What ride could compare to that first flight?”

Ms. Oates also wrote about her first flight, in a tiny yellow propeller plane piloted by her father. The novelist Joyce Maynard told of the constant disappointment of never seeing her books in airport bookstores and the thrill of finally spotting a fellow plane passenger reading her novel “Labor Day.” Emily St. John Mandel, who was a finalist for the National Book Award in fiction last year, wrote about agonizing over which books to bring on a long flight.

“There’s nobody that’s looked down their noses at us as an in-flight magazine,” said Sean Manning, the magazine’s executive editor. “As big as these people are in the literary world, there’s still this untapped audience for them of luxury travelers.”

United is one of a handful of companies showcasing work by literary writers as a way to elevate their brands and engage customers. Chipotle has printed original work from writers like Toni Morrison, Jeffrey Eugenides and Barbara Kingsolver on its disposable cups and paper bags. The eyeglass company Warby Parker hosts parties for authors and sells books from 14 independent publishers in its stores.

JetBlue offers around 40 e-books from HarperCollins and Penguin Random House on its free wireless network, allowing passengers to read free samples and buy and download books. JetBlue will start offering 11 digital titles from Simon & Schuster soon. Amtrak recently forged an alliance with Penguin Random House to provide free digital samples from 28 popular titles, which passengers can buy and download over Amtrak’s admittedly spotty wireless service.

Amtrak is becoming an incubator for literary talent in its own right. Last year, it started a residency program, offering writers a free long-distance train trip and complimentary food. More than 16,000 writers applied and 24 made the cut.

Like Amtrak, Rhapsody has found that writers are eager to get onboard. On a rainy spring afternoon, Rhapsody’s editorial staff sat around a conference table discussing the June issue, which will feature an essay by the novelist Hannah Pittard and an unpublished short story by the late Elmore Leonard.

“Do you have that photo of Elmore Leonard? Can I see it?” Mr. Heller, the editor in chief, asked Rhapsody’s design director, Christos Hannides. Mr. Hannides slid it across the table and noted that they also had a photograph of cowboy spurs. “It’s very simple; it won’t take away from the literature,” he said.

Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. Manning, the executive editor, has published a memoir and edited five literary anthologies.

Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody had been put off that their work would live in plane cabins and airport lounges.

Still, some contributors say they wish the magazine were more widely circulated.

“I would love it if I could read it,” said Ms. Schappell, a Brooklyn-based novelist who wrote a feature story for Rhapsody’s inaugural issue. “But I never fly first class.”

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