PAKET UMROH BULAN FEBRUARI MARET APRIL MEI 2018

CARA MUDAH MEMBERSIHKAN SOFA

Setiap rumah biasanya telah memiliki sofa diruang keluarga ataupun di ruang tamu. Sofa yang telah terawat baik dan bersih akan dapat membuat ruangan terlihat lebih menarik dan telah memberikan kesan yang baik untuk pemilik rumah. Karena Image si pemilik rumah dipertaruhkan, sofa juga harus dibersihkan secara berkala. Repot? Tentu saja tidak. Untuk dapat membersihkan sofa,Anda hanya perlu melakukan langkah-langkah mudah berikut ini.
Cara bersihkan Sofa Kulit Oscar

Pertama,campurkan deterjen dengan air hingga berbusa. Sikat sofa dengan sikat halus atau sikat gigi di bagian sofa yang kotor dengan halus dengan busa dari air deterjen tersebut. Setelah terasa bersih,keringkan sofa dengan lap kering dengan cara ditekan-tekan atau dijemur. Untuk campuran pembersih,Anda juga dapat mencampurkan sedikit cuka di campuran deterjen air.

Apabila takut deterjen atau cuka akan merusak sofa, maka sebaiknya di coba dahulu di bagian belakang atau pojok yang tidak terlihat.
Cara bersihkan Sofa Kain

Sofa kain sangat berbeda cara memberihkannya dengan sofa oscar. Sofa kain memang lebih gampang kotor tetapi sofa kain lebih mudah di bersihkan, yakni hanya dengan vacum cleaner. Untuk orang yang alergi debu, sebaiknya sofa divacumm setiap hari agar tidak ada debu yang menempel di permukaan sofa.

Cara bersihkan Sofa Kulit Asli

Karena sofa berbahan kulit asli jauh lebih mahal dari pada bahan sofa lainnya, sebaiknya untuk dapat membersihkan sofa jenis ini digunakan cairan pembersih khusus kulit. Cairan ini juga dapat dibeli di toko yang menjual bahan-bahan kulit ataupun di supermarket.

Semua cara membersihkan sofa di atas dapat dilakukan sendiri dirumah dengan pengeluaran biaya atau harga yang murah, sehingga Anda tidak perlu memanggil tukang untuk membersihkan sofa secara khusus. Tetapi apabila sofa Anda telah rusak sedikit dan membutuhkan ganti kain atau service sofa lainnya, silahkan hubungi Subur Furniture karena kami juga telah memberikan jasa mengganti kain, oscar ataupun kulit untuk sofa lama kesayangan Anda dengan harga yang murah.

Selain untuk rumah terlihat lebih rapi, bagus, dan terawat, sofa yang bersihpun juga akan membuat anak kita yang tidur diatas sofa lebih pulas dan aman. Jadi tips untuk membersihkan sofa ini boleh dishare untuk teman-teman yang lain agar tamu yang datang atau keluarga yang pakai sofa dapat duduk dengan bersih.

Investor bursa diminta lebih rasional, Efek Jokowi sementara

Saco-Indonesia.com - Asosiasi Pengusaha Reksa Dana Indonesia (APRDI) mengakui kabar kesediaan Gubernur DKI Jakarta Joko Widodo menjadi calon presiden menimbulkan euforia. Aktivitas investor pada perdagangan pekan lalu sampai membawa Indeks Harga Saham Gabungan (IHSG) melonjak 152 basis poin, atau naik 3,2 persen, titik tertinggi sepanjang tahun ini.

Ketua APRDI Denny Taher menilai euforia pemodal sesuatu yang wajar. Apalagi pasar sejak lama merasa Jokowi, sapaan sang gubernur dari PDIP itu, sebagai calon presiden ideal.

" Berita itu yang sudah ditunggu-tunggu masyarakat, sehingga reaksinya seperti itu," ujarnya di Gedung Bursa Efek Indonesia, Jakarta, Senin (17/3).

Adapun, Denny berkeyakinan euforia selalu ada batasnya. Oleh karena itu, investor, khususnya yang menanamkan modal di reksadana diharapkan tetap disiplin mengelola duitnya.

Sebab, reksadana adalah jenis investasi jangka panjang. Sehingga profit taking di saat situasi euforia tidak dianjurkan.

"Kita selalu menekankan harus dilakukan jangka panjang, disiplin, dan teratur. Kita jangan lihat indeks naik 3 atau turun 3 persen. Paling penting aset alokasi," kata Denny.

Dia pun tidak menyarankan para pengelola reksadana mendorong investor ramai-ramai menggelontorkan dana di saat pasar bergairah seperti sekarang. Alasannya, disiplin aset alokasi itu menentukan 95 persen keberhasilan dalam berinvestasi, sedang hanya 5 persen faktor dari market timing.

Sehingga, APRDI berharap investor tetap rasional, serta selalu mawas kendati ada kabar dunia perpolitikan yang membuat mereka gembira.

"Dalam berinvestasi kita tidak boleh terlalu suka atau terlalu benci, sehingga kita mengambil keputusan investasi rasional," tegasnya.

Sebelumnya, Menteri Keuangan Chatib Basri mengakui adanya efek isu domestik terhadap prestasi IHSG pekan lalu. Selepas bursa bullish, Rupiah menguat 30 persen, sementara Surat Utang Negara tingkat imbal hasilnya tetap di 8 persen.

Chatib meyakini pergerakan investasi akhir pekan lalu bukan oleh asing. Sehingga sentimen yang banyak direspon pasar adalah isu dalam negeri. Buktinya, bursa di regional banyak yang justru anjlok.

"Saya bisa bilang kejadian Jumat kemarin itu fenomena lokal, didorong oleh sejumlah sentimen lokal, karena kondisi pasar di regional mix," ungkapnya.

Editor : Maulana Lee

Sumber:merdeka.com

ALASAN ORANG INGIN MENDAPATKAN MAKANAN DIET SEHAT

Makanan diet sehat telah dibagi menjadi dua, yaitu diet untuk dapat menurunkan berat badan dan menambah berat badan. Diet adalah cara untuk dapat mengontrol makanan. Orang yang sangat kurus perlu menambah berat badan mereka. Mereka melakukannya untuk dapat meningkatkan berat badan mereka dan mendapatkan bentuk tubuh yang ideal. Di sisi lain, diet untuk orang gemuk adalah cara untuk dapat mengontrol makanan dan mengurangi berat badan. Orang kurus perlu makan makanan yang mengandung protein, karbohidrat, dan lemak. Jadi, mereka dapat memilih beberapa makanan seperti daging, beras, gandum, telur, dan susu. Kemudian, mereka juga dapat menambah porsi makan lebih dari porsi biasanya.

Makanan Untuk Diet Sehat Alami

Berbeda dengan orang-orang yang telah memiliki tubuh kurus, orang-orang kelebihan berat badan juga harus mengurangi karbohidrat, gula, dan lemak. Ini berarti bahwa orang-orang kelebihan berat badan harus juga melakukan kebalikan dari orang kurus. Diet makanan tidak sama antara satu orang dengan yang lain. Orang tidak perlu melakukan latihan karena orang bisa melakukannya ketika mereka melakukan aktivitas sehari-hari seperti bekerja atau belajar di sekolah. Cara ini memang tepat untuk orang-orang sibuk, seperti pekerja kantor, mahasiswa, dan lain-lain

AREMA VS PERSEBAYA

saco-indonesia.com, Partai final ajang Piala Gubernur Jawa Timur 2013 akan mempertemukan Arema Cronus kontra Persebaya yang akan dihelat di lapangan Akademi Angkatan Laut Bumimoro, Selasa (24/12) sore ini.

Seharusnya, final yang akan digelar di Stadion Kanjuruhan, Malang. Tapi karena Arema lolos ke final, Persebaya pun telah keberatan untuk dapat bertanding ke Kanjuruhan. Mereka telah meminta laga dihelat di tempat netral.

Kedua tim sendiri telah melewati ajang ini sejak fase penyisihan grup tanpa pernah menderita kekalahan. Bahkan, Singo Edan telah berhasil menyapu bersih kemenangan di tiga laga yang telah dijalani.

Untuk laga final sendiri , pelatih Arema, Suharno kemungkinan akan dapat memaksimalkan poros lini tengah mereka pada duet Ahmad Bustomi dan gelandang anyar, Gustavo Lopez.

Dilema akan dirasakan oleh Suharno ketika harus memilih siapakah yang akan mendampingi Cristian Gonzales di lini depan timnya karena striker lainnya, Alberto Goncalves serta pemain gres, Samsul Arif telah memiliki kemampuan yang tak kalah mematikan.

Laga ini juga semakin menarik dengan kemungkinan besar Greg Nwokolo dalam menghadapi bekas klubnya. Ya, penyerang Timnas Indonesia itu baru saja telah menyelesaikan kepindahan dari Arema menuju Bajul Ijo.

Lini depan Persebaya memang bisa dibilang menakutkan dengan bercokolnya Greg dan pemain anyar lainnya, Emmanuel Pacho Kenmogne yang baru didatangkan dari Persija.

Perkiraan susunan pemain:

Arema: Ahmad Kurniawan, Victor Igbonefo, Purwaka Yudi, Benny Wahyudi, Ahmad Alfarizi, Ahmad Bustomi, I Gede Sukadana, Gustavo Lopez, Samsul Arif, Beto Goncalves, Cristian Gonzales.

Persebaya: Jendry Pitoi, Hasim Kipuw, Vava Mario, Ambrizal, Novri Setiawan, M Ilham, Akbar Rasyid, Patrice Nzekou, Ari Suprihatna, Pacho Kenmogne, Greg Nwokolo.

Editor : Dian Sukmawati

Jokowi Menyetujui Indonesia Wajib Militer

JAKARTA, Saco- Indonesia.com — Gubernur DKI Jakarta Joko Widodo mengaku mendukung Rancangan Undang-Undang Komponen Cadangan (Komcad) yang tengah digodok DPR RI yang berisi antara lain soal wajib militer. Ia mengaku setuju jika wajib militer diterapkan bagi PNS dan sipil.

"Setuju, dalam rangka pertahanan negara, bagus itu," ujar Jokowi pada pembukaan HUT ke-486 DKI di Jakarta Timur, Minggu (2/6/2013).

Referensi untuk RUU tersebut diambil dari beberapa negara, yaitu Amerika Serikat, Jepang, dan Singapura.

Komisi I DPR Fraksi Partai Demorat, Hayono Isman, mengatakan, latihan yang diatur dalam UU Komcad merupakan salah satu bentuk persiapan jika sewaktu-waktu Indonesia diserang.

Bagian RUU Komcad yang bicara soal wajib militer antara lain Pasal 6 Ayat 3 dan Pasal 8 Ayat 3. 

Pasal 6 Ayat 3 RUU Komcad itu berbunyi, "Komponen Cadangan disusun dalam bentuk satuan tempur yang disesuaikan dengan struktur organisasi angkatan sesuai masing- masing matra." Adapun Pasal 8 Ayat 3 berbunyi, "Pegawai negeri sipil, pekerja, dan atau buruh yang telah memenuhi persyaratan wajib menjadi anggota komponen cadangan."

Marty Napoleon, 93, Dies; Jazz Pianist Played With Louis Armstrong

Mr. Napoleon was a self-taught musician whose career began in earnest with the orchestra led by Chico Marx of the Marx Brothers.

Bruce Alger, 96, Dies; Led ‘Mink Coat’ Protest Against Lyndon Johnson

Mr. Alger, who served five terms from Texas, led Republican women in a confrontation with Lyndon B. Johnson that may have cost Richard M. Nixon the 1960 presidential election.

Betsy von Furstenberg, Baroness and Versatile Actress, Dies at 83

Ms. von Furstenberg made her debut in the movies and on the Broadway stage in the early 1950s as a teenager and later reinvented herself as a television actress, writer and philanthropist.

Ben E. King, Soulful Singer of ‘Stand by Me,’ Dies at 76

Mr. King sang for the Drifters and found success as a solo performer with hits like “Spanish Harlem.”

Jozef Paczynski, Inmate Barber to Auschwitz Commandant, Dies at 95

Mr. Paczynski was one of the concentration camp’s longest surviving inmates and served as the personal barber to its Nazi commandant Rudolf Höss.

As Vice Moves More to TV, It Tries to Keep Brash Voice

The live music at the Vice Media party on Friday shook the room. Shane Smith, Vice’s chief executive, was standing near the stage — with a drink in his hand, pants sagging, tattoos showing — watching the rapper-cum-chef Action Bronson make pizzas.

The event was an after-party, a happy-hour bacchanal for the hundreds of guests who had come for Vice’s annual presentation to advertisers and agencies that afternoon, part of the annual frenzy for ad dollars called the Digital Content NewFronts. Mr. Smith had spoken there for all of five minutes before running a slam-bang highlight reel of the company’s shows that had titles like “Weediquette” and “Gaycation.”

In the last year, Vice has secured $500 million in financing and signed deals worth hundreds of millions of dollars with established media companies like HBO that are eager to engage the young viewers Vice attracts. Vice said it was now worth at least $4 billion, with nearly $1 billion in projected revenue for 2015. It is a long way from Vice’s humble start as a free magazine in 1994.

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But even as cash flows freely in Vice’s direction, the company is trying to keep its brash, insurgent image. At the party on Friday, it plied guests with beers and cocktails. Its apparently unrehearsed presentation to advertisers was peppered with expletives. At one point, the director Spike Jonze, a longtime Vice collaborator, asked on stage if Mr. Smith had been drinking.

“My assistant tried to cut me off,” Mr. Smith replied. “I’m on buzz control.”

Now, Vice is on the verge of getting its own cable channel, which would give the company a traditional outlet for its slate of non-news programming. If all goes as planned, A&E Networks, the television group owned by Hearst and Disney, will turn over its History Channel spinoff, H2, to Vice.

The deal’s announcement was expected last week, but not all of A&E’s distribution partners — the cable and satellite TV companies that carry the network’s channels — have signed off on the change, according to a person familiar with the negotiations who spoke on the condition of anonymity because the talks were private.

A cable channel would be a further step in a transformation for Vice, from bad-boy digital upstart to mainstream media company.

Keen for the core audience of young men who come to Vice, media giants like 21st Century Fox, Time Warner and Disney all showed interest in the company last year. Vice ultimately secured $500 million in financing from A&E Networks and Technology Crossover Ventures, a Silicon Valley venture capital firm that has invested in Facebook and Netflix.

Those investments valued Vice at more than $2.5 billion. (In 2013, Fox bought a 5 percent stake for $70 million.)

Then in March, HBO announced that it had signed a multiyear deal to broadcast a daily half-hour Vice newscast. Vice already produces a weekly newsmagazine show, called “Vice,” for the network. That show will extend its run through 2018, with an increase to 35 episodes a year, from 14.

Michael Lombardo, HBO’s president for programming, said when the deal was announced that it was “certainly one of our biggest investments with hours on the air.”

Vice, based in Brooklyn, also recently signed a multiyear $100 million deal with Rogers Communications, a Canadian media conglomerate, to produce original content for TV, smartphone and desktop viewers.

Vice’s finances are private, but according to an internal document reviewed by The New York Times and verified by a person familiar with the company’s financials, the company is on track to make about $915 million in revenue this year.

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It brought in $545 million in a strong first quarter, which included portions of the new HBO deal and the Rogers deal, according to the document. More of its revenue now comes from these types of content partnerships, compared with the branded content deals that made up much of its revenue a year ago, the company said.

Mr. Smith said the company was worth at least $4 billion. If the valuation gets much higher, he said he would consider taking the company public.

“I don’t care about money; we have plenty of money,” Mr. Smith, who is Vice’s biggest shareholder, said in an interview after the presentation on Friday. “I care about strategic deals.”

In the United States, Vice Media had 35.2 million unique visitors across its sites in March, according to comScore.

The third season of Vice’s weekly HBO show has averaged 1.8 million viewers per episode, including reruns, through April 12, according to Brad Adgate, the director of research at Horizon Media. (Vice said the show attracted three million weekly viewers when repeat broadcasts, online and on-demand viewings were included.)

For years, Mr. Smith has criticized traditional TV, calling it slow and unable to draw younger viewers. But if all the deals Vice has struck are to work out, Mr. Smith may have to play more by the rules of traditional media. James Murdoch, Rupert Murdoch’s son and a member of Vice’s board, was at the company’s presentation on Friday, as were other top media executives.

“They know they need people like me to help them, but they can’t get out of their own way,” Mr. Smith said in the interview Friday. “My only real frustration is we’re used to being incredibly dynamic, and they’re not incredibly dynamic.”

With its own television channel in the United States, Vice would have something it has long coveted even as traditional media companies are looking beyond TV. Last year, Vice’s deal with Time Warner failed in part because the two companies could not agree on how much control Vice would have over a 24-hour television network.

Vice said it intended to fill its new channel with non-news programming. The company plans to have sports shows, fashion shows, food shows and the “Gaycation” travel show with the actress Ellen Page. It is also in talks with Kanye West about a show.

It remains to be seen whether Vice’s audience will watch a traditional cable channel. Still, Vice has effectively presold all of the ad spots to two of the biggest advertising agencies for the first three years, Mr. Smith said.

In the meantime, Mr. Smith is enjoying Vice’s newfound role as a potential savior of traditional media companies.

“I’m a C.E.O. of a content company,” Mr. Smith said before he caught a flight to Las Vegas for the boxing match on Saturday between Floyd Mayweather Jr. and Manny Pacquiao. “If it stops being fun, then why are you doing it?”

Police Rethink Long Tradition on Using Force

WASHINGTON — During a training course on defending against knife attacks, a young Salt Lake City police officer asked a question: “How close can somebody get to me before I’m justified in using deadly force?”

Dennis Tueller, the instructor in that class more than three decades ago, decided to find out. In the fall of 1982, he performed a rudimentary series of tests and concluded that an armed attacker who bolted toward an officer could clear 21 feet in the time it took most officers to draw, aim and fire their weapon.

The next spring, Mr. Tueller published his findings in SWAT magazine and transformed police training in the United States. The “21-foot rule” became dogma. It has been taught in police academies around the country, accepted by courts and cited by officers to justify countless shootings, including recent episodes involving a homeless woodcarver in Seattle and a schizophrenic woman in San Francisco.

Marcel Pronovost, 84, Dies; Hall of Famer Shared in Five N.H.L. Titles

Pronovost, who played for the Red Wings, was not a prolific scorer, but he was a consummate team player with bruising checks and fearless bursts up the ice that could puncture a defense.

Joseph Lechleider, a Father of the DSL Internet Technology, Dies at 82

Mr. Lechleider helped invent DSL technology, which enabled phone companies to offer high-speed web access over their infrastructure of copper wires.

Dave Goldberg Was Lifelong Women’s Advocate

Even as a high school student, Dave Goldberg was urging female classmates to speak up. As a young dot-com executive, he had one girlfriend after another, but fell hard for a driven friend named Sheryl Sandberg, pining after her for years. After they wed, Mr. Goldberg pushed her to negotiate hard for high compensation and arranged his schedule so that he could be home with their children when she was traveling for work.

Mr. Goldberg, who died unexpectedly on Friday, was a genial, 47-year-old Silicon Valley entrepreneur who built his latest company, SurveyMonkey, from a modest enterprise to one recently valued by investors at $2 billion. But he was also perhaps the signature male feminist of his era: the first major chief executive in memory to spur his wife to become as successful in business as he was, and an essential figure in “Lean In,” Ms. Sandberg’s blockbuster guide to female achievement.

Over the weekend, even strangers were shocked at his death, both because of his relatively young age and because they knew of him as the living, breathing, car-pooling center of a new philosophy of two-career marriage.

“They were very much the role models for what this next generation wants to grapple with,” said Debora L. Spar, the president of Barnard College. In a 2011 commencement speech there, Ms. Sandberg told the graduates that whom they married would be their most important career decision.

In the play “The Heidi Chronicles,” revived on Broadway this spring, a male character who is the founder of a media company says that “I don’t want to come home to an A-plus,” explaining that his ambitions require him to marry an unthreatening helpmeet. Mr. Goldberg grew up to hold the opposite view, starting with his upbringing in progressive Minneapolis circles where “there was woman power in every aspect of our lives,” Jeffrey Dachis, a childhood friend, said in an interview.

The Goldberg parents read “The Feminine Mystique” together — in fact, Mr. Goldberg’s father introduced it to his wife, according to Ms. Sandberg’s book. In 1976, Paula Goldberg helped found a nonprofit to aid children with disabilities. Her husband, Mel, a law professor who taught at night, made the family breakfast at home.

Later, when Dave Goldberg was in high school and his prom date, Jill Chessen, stayed silent in a politics class, he chastised her afterward. He said, “You need to speak up,” Ms. Chessen recalled in an interview. “They need to hear your voice.”

Years later, when Karin Gilford, an early employee at Launch Media, Mr. Goldberg’s digital music company, became a mother, he knew exactly what to do. He kept giving her challenging assignments, she recalled, but also let her work from home one day a week. After Yahoo acquired Launch, Mr. Goldberg became known for distributing roses to all the women in the office on Valentine’s Day.

Ms. Sandberg, who often describes herself as bossy-in-a-good-way, enchanted him when they became friendly in the mid-1990s. He “was smitten with her,” Ms. Chessen remembered. Ms. Sandberg was dating someone else, but Mr. Goldberg still hung around, even helping her and her then-boyfriend move, recalled Bob Roback, a friend and co-founder of Launch. When they finally married in 2004, friends remember thinking how similar the two were, and that the qualities that might have made Ms. Sandberg intimidating to some men drew Mr. Goldberg to her even more.

Over the next decade, Mr. Goldberg and Ms. Sandberg pioneered new ways of capturing information online, had a son and then a daughter, became immensely wealthy, and hashed out their who-does-what-in-this-marriage issues. Mr. Goldberg’s commute from the Bay Area to Los Angeles became a strain, so he relocated, later joking that he “lost the coin flip” of where they would live. He paid the bills, she planned the birthday parties, and both often left their offices at 5:30 so they could eat dinner with their children before resuming work afterward.

Friends in Silicon Valley say they were careful to conduct their careers separately, politely refusing when outsiders would ask one about the other’s work: Ms. Sandberg’s role building Facebook into an information and advertising powerhouse, and Mr. Goldberg at SurveyMonkey, which made polling faster and cheaper. But privately, their work was intertwined. He often began statements to his team with the phrase “Well, Sheryl said” sharing her business advice. He counseled her, too, starting with her salary negotiations with Mark Zuckerberg.

“I wanted Mark to really feel he stretched to get Sheryl, because she was worth it,” Mr. Goldberg explained in a 2013 “60 Minutes” interview, his Minnesota accent and his smile intact as he offered a rare peek of the intersection of marriage and money at the top of corporate life.

While his wife grew increasingly outspoken about women’s advancement, Mr. Goldberg quietly advised the men in the office on family and partnership matters, an associate said. Six out of 16 members of SurveyMonkey’s management team are female, an almost unheard-of ratio among Silicon Valley “unicorns,” or companies valued at over $1 billion.

When Mellody Hobson, a friend and finance executive, wrote a chapter of “Lean In” about women of color for the college edition of the book, Mr. Goldberg gave her feedback on the draft, a clue to his deep involvement. He joked with Ms. Hobson that she was too long-winded, like Ms. Sandberg, but aside from that, he said he loved the chapter, she said in an interview.

By then, Mr. Goldberg was a figure of fascination who inspired a “where can I get one of those?” reaction among many of the women who had read the best seller “Lean In.” Some lamented that Ms. Sandberg’s advice hinged too much on marrying a Dave Goldberg, who was humble enough to plan around his wife, attentive enough to worry about which shoes his young daughter would wear, and rich enough to help pay for the help that made the family’s balancing act manageable.

Now that he is gone, and Ms. Sandberg goes from being half of a celebrated partnership to perhaps the business world’s most prominent single mother, the pages of “Lean In” carry a new sting of loss.

“We are never at 50-50 at any given moment — perfect equality is hard to define or sustain — but we allow the pendulum to swing back and forth between us,” she wrote in 2013, adding that they were looking forward to raising teenagers together.

“Fortunately, I have Dave to figure it out with me,” she wrote.

Jim Fanning, 87, Dies; Lifted Baseball in Canada With Expos

Hired in 1968, a year before their first season, Mr. Fanning spent 25 years with the team, managing them to their only playoff appearance in Canada.

Rhapsody, a Lofty Literary Journal, Perused at 39,000 Feet

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Last summer at a writers’ workshop in Oregon, the novelists Anthony Doerr, Karen Russell and Elissa Schappell were chatting over cocktails when they realized they had all published work in the same magazine. It wasn’t one of the usual literary outlets, like Tin House, The Paris Review or The New Yorker. It was Rhapsody, an in-flight magazine for United Airlines.

It seemed like a weird coincidence. Then again, considering Rhapsody’s growing roster of A-list fiction writers, maybe not. Since its first issue hit plane cabins a year and a half ago, Rhapsody has published original works by literary stars like Joyce Carol Oates, Rick Moody, Amy Bloom, Emma Straub and Mr. Doerr, who won the Pulitzer Prize for fiction two weeks ago.

As airlines try to distinguish their high-end service with luxuries like private sleeping chambers, showers, butler service and meals from five-star chefs, United Airlines is offering a loftier, more cerebral amenity to its first-class and business-class passengers: elegant prose by prominent novelists. There are no airport maps or disheartening lists of in-flight meal and entertainment options in Rhapsody. Instead, the magazine has published ruminative first-person travel accounts, cultural dispatches and probing essays about flight by more than 30 literary fiction writers.

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An airline might seem like an odd literary patron. But as publishers and writers look for new ways to reach readers in a shaky retail climate, many have formed corporate alliances with transit companies, including American Airlines, JetBlue and Amtrak, that provide a captive audience.

Mark Krolick, United Airlines’ managing director of marketing and product development, said the quality of the writing in Rhapsody brings a patina of sophistication to its first-class service, along with other opulent touches like mood lighting, soft music and a branded scent.

“The high-end leisure or business-class traveler has higher expectations, even in the entertainment we provide,” he said.

Some of Rhapsody’s contributing writers say they were lured by the promise of free airfare and luxury accommodations provided by United, as well as exposure to an elite audience of some two million first-class and business-class travelers.

“It’s not your normal Park Slope Community Bookstore types who read Rhapsody,” Mr. Moody, author of the 1994 novel “The Ice Storm,” who wrote an introspective, philosophical piece about traveling to the Aran Islands of Ireland for Rhapsody, said in an email. “I’m not sure I myself am in that Rhapsody demographic, but I would like them to buy my books one day.”

In addition to offering travel perks, the magazine pays well and gives writers freedom, within reason, to choose their subject matter and write with style. Certain genres of flight stories are off limits, naturally: no plane crashes or woeful tales of lost luggage or rude flight attendants, and nothing too risqué.

“We’re not going to have someone write about joining the mile-high club,” said Jordan Heller, the editor in chief of Rhapsody. “Despite those restrictions, we’ve managed to come up with a lot of high-minded literary content.”

Guiding writers toward the right idea occasionally requires some gentle prodding. When Rhapsody’s executive editor asked Ms. Russell to contribute an essay about a memorable flight experience, she first pitched a story about the time she was chaperoning a group of teenagers on a trip to Europe, and their delayed plane sat at the airport in New York for several hours while other passengers got progressively drunker.

“He pointed out that disaster flights are not what people want to read about when they’re in transit, and very diplomatically suggested that maybe people want to read something that casts air travel in a more positive light,” said Ms. Russell, whose novel “Swamplandia!” was a finalist for the 2012 Pulitzer Prize.

She turned in a nostalgia-tinged essay about her first flight on a trip to Disney World when she was 6. “The Magic Kingdom was an anticlimax,” she wrote. “What ride could compare to that first flight?”

Ms. Oates also wrote about her first flight, in a tiny yellow propeller plane piloted by her father. The novelist Joyce Maynard told of the constant disappointment of never seeing her books in airport bookstores and the thrill of finally spotting a fellow plane passenger reading her novel “Labor Day.” Emily St. John Mandel, who was a finalist for the National Book Award in fiction last year, wrote about agonizing over which books to bring on a long flight.

“There’s nobody that’s looked down their noses at us as an in-flight magazine,” said Sean Manning, the magazine’s executive editor. “As big as these people are in the literary world, there’s still this untapped audience for them of luxury travelers.”

United is one of a handful of companies showcasing work by literary writers as a way to elevate their brands and engage customers. Chipotle has printed original work from writers like Toni Morrison, Jeffrey Eugenides and Barbara Kingsolver on its disposable cups and paper bags. The eyeglass company Warby Parker hosts parties for authors and sells books from 14 independent publishers in its stores.

JetBlue offers around 40 e-books from HarperCollins and Penguin Random House on its free wireless network, allowing passengers to read free samples and buy and download books. JetBlue will start offering 11 digital titles from Simon & Schuster soon. Amtrak recently forged an alliance with Penguin Random House to provide free digital samples from 28 popular titles, which passengers can buy and download over Amtrak’s admittedly spotty wireless service.

Amtrak is becoming an incubator for literary talent in its own right. Last year, it started a residency program, offering writers a free long-distance train trip and complimentary food. More than 16,000 writers applied and 24 made the cut.

Like Amtrak, Rhapsody has found that writers are eager to get onboard. On a rainy spring afternoon, Rhapsody’s editorial staff sat around a conference table discussing the June issue, which will feature an essay by the novelist Hannah Pittard and an unpublished short story by the late Elmore Leonard.

“Do you have that photo of Elmore Leonard? Can I see it?” Mr. Heller, the editor in chief, asked Rhapsody’s design director, Christos Hannides. Mr. Hannides slid it across the table and noted that they also had a photograph of cowboy spurs. “It’s very simple; it won’t take away from the literature,” he said.

Rhapsody’s office, an open space with exposed pipes and a vaulted brick ceiling, sits in Dumbo at the epicenter of literary Brooklyn, in the same converted tea warehouse as the literary journal N+1 and the digital publisher Atavist. Two of the magazine’s seven staff members hold graduate degrees in creative writing. Mr. Manning, the executive editor, has published a memoir and edited five literary anthologies.

Mr. Manning said Rhapsody was conceived from the start as a place for literary novelists to write with voice and style, and nobody had been put off that their work would live in plane cabins and airport lounges.

Still, some contributors say they wish the magazine were more widely circulated.

“I would love it if I could read it,” said Ms. Schappell, a Brooklyn-based novelist who wrote a feature story for Rhapsody’s inaugural issue. “But I never fly first class.”

G.O.P. Hopefuls Now Aiming to Woo the Middle Class

WASHINGTON — The last three men to win the Republican nomination have been the prosperous son of a president (George W. Bush), a senator who could not recall how many homes his family owned (John McCain of Arizona; it was seven) and a private equity executive worth an estimated $200 million (Mitt Romney).

The candidates hoping to be the party’s nominee in 2016 are trying to create a very different set of associations. On Sunday, Ben Carson, a retired neurosurgeon, joined the presidential field.

Senator Marco Rubio of Florida praises his parents, a bartender and a Kmart stock clerk, as he urges audiences not to forget “the workers in our hotel kitchens, the landscaping crews in our neighborhoods, the late-night janitorial staff that clean our offices.”

Gov. Scott Walker of Wisconsin, a preacher’s son, posts on Twitter about his ham-and-cheese sandwiches and boasts of his coupon-clipping frugality. His $1 Kohl’s sweater has become a campaign celebrity in its own right.

Senator Rand Paul of Kentucky laments the existence of “two Americas,” borrowing the Rev. Dr. Martin Luther King Jr.’s phrase to describe economically and racially troubled communities like Ferguson, Mo., and Detroit.

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“Some say, ‘But Democrats care more about the poor,’ ” Mr. Paul likes to say. “If that’s true, why is black unemployment still twice white unemployment? Why has household income declined by $3,500 over the past six years?”

We are in the midst of the Empathy Primary — the rhetorical battleground shaping the Republican presidential field of 2016.

Harmed by the perception that they favor the wealthy at the expense of middle-of-the-road Americans, the party’s contenders are each trying their hardest to get across what the elder George Bush once inelegantly told recession-battered voters in 1992: “Message: I care.”

Their ability to do so — less bluntly, more sincerely — could prove decisive in an election year when power, privilege and family connections will loom large for both parties.

Questions of understanding and compassion cost Republicans in the last election. Mr. Romney, who memorably dismissed the “47 percent” of Americans as freeloaders, lost to President Obama by 63 percentage points among voters who cast their ballots for the candidate who “cares about people like me,” according to exit polls.

And a Pew poll from February showed that people still believe Republicans are indifferent to working Americans: 54 percent said the Republican Party does not care about the middle class.

That taint of callousness explains why Senator Ted Cruz of Texas declared last week that Republicans “are and should be the party of the 47 percent” — and why another son of a president, Jeb Bush, has made economic opportunity the centerpiece of his message.

With his pedigree and considerable wealth — since he left the Florida governor’s office almost a decade ago he has earned millions of dollars sitting on corporate boards and advising banks — Mr. Bush probably has the most complicated task making the argument to voters that he understands their concerns.

On a visit last week to Puerto Rico, Mr. Bush sounded every bit the populist, railing against “elites” who have stifled economic growth and innovation. In the kind of economy he envisions leading, he said: “We wouldn’t have the middle being squeezed. People in poverty would have a chance to rise up. And the social strains that exist — because the haves and have-nots is the big debate in our country today — would subside.”

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Who Is Running for President (and Who’s Not)?

Republicans’ emphasis on poorer and working-class Americans now represents a shift from the party’s longstanding focus on business owners and “job creators” as the drivers of economic opportunity.

This is intentional, Republican operatives said.

In the last presidential election, Republicans rushed to defend business owners against what they saw as hostility by Democrats to successful, wealthy entrepreneurs.

“Part of what you had was a reaction to the Democrats’ dehumanization of business owners: ‘Oh, you think you started your plumbing company? No you didn’t,’ ” said Grover Norquist, the conservative activist and president of Americans for Tax Reform.

But now, Mr. Norquist said, Republicans should move past that. “Focus on the people in the room who know someone who couldn’t get a job, or a promotion, or a raise because taxes are too high or regulations eat up companies’ time,” he said. “The rich guy can take care of himself.”

Democrats argue that the public will ultimately see through such an approach because Republican positions like opposing a minimum-wage increase and giving private banks a larger role in student loans would hurt working Americans.

“If Republican candidates are just repeating the same tired policies, I’m not sure that smiling while saying it is going to be enough,” said Guy Cecil, a Democratic strategist who is joining a “super PAC” working on behalf of Hillary Rodham Clinton.

Republicans have already attacked Mrs. Clinton over the wealth and power she and her husband have accumulated, caricaturing her as an out-of-touch multimillionaire who earns hundreds of thousands of dollars per speech and has not driven a car since 1996.

Mr. Walker hit this theme recently on Fox News, pointing to Mrs. Clinton’s lucrative book deals and her multiple residences. “This is not someone who is connected with everyday Americans,” he said. His own net worth, according to The Milwaukee Journal Sentinel, is less than a half-million dollars; Mr. Walker also owes tens of thousands of dollars on his credit cards.

But showing off a cheap sweater or boasting of a bootstraps family background not only helps draw a contrast with Mrs. Clinton’s latter-day affluence, it is also an implicit argument against Mr. Bush.

Mr. Walker, who featured a 1998 Saturn with more than 100,000 miles on the odometer in a 2010 campaign ad during his first run for governor, likes to talk about flipping burgers at McDonald’s as a young person. His mother, he has said, grew up on a farm with no indoor plumbing until she was in high school.

Mr. Rubio, among the least wealthy members of the Senate, with an estimated net worth of around a half-million dollars, uses his working-class upbringing as evidence of the “exceptionalism” of America, “where even the son of a bartender and a maid can have the same dreams and the same future as those who come from power and privilege.”

Mr. Cruz alludes to his family’s dysfunction — his parents, he says, were heavy drinkers — and recounts his father’s tale of fleeing Cuba with $100 sewn into his underwear.

Gov. Chris Christie of New Jersey notes that his father paid his way through college working nights at an ice cream plant.

But sometimes the attempts at projecting authenticity can seem forced. Mr. Christie recently found himself on the defensive after telling a New Hampshire audience, “I don’t consider myself a wealthy man.” Tax returns showed that he and his wife, a longtime Wall Street executive, earned nearly $700,000 in 2013.

The story of success against the odds is a political classic, even if it is one the Republican Party has not been able to tell for a long time. Ronald Reagan liked to say that while he had not been born on the wrong side of the tracks, he could always hear the whistle. Richard Nixon was fond of reminding voters how he was born in a house his father had built.

“Probably the idea that is most attractive to an average voter, and an idea that both Republicans and Democrats try to craft into their messages, is this idea that you can rise from nothing,” said Charles C. W. Cooke, a writer for National Review.

There is a certain delight Republicans take in turning that message to their advantage now.

“That’s what Obama did with Hillary,” Mr. Cooke said. “He acknowledged it openly: ‘This is ridiculous. Look at me, this one-term senator with dark skin and all of America’s unsolved racial problems, running against the wife of the last Democratic president.”

Dave Goldberg, Head of Web Survey Company and Half of a Silicon Valley Power Couple, Dies at 47

By VINDU GOEL and QUENTIN HARDY

Mr. Goldberg was a serial Silicon Valley entrepreneur and venture capitalist who was married to Sheryl Sandberg, the chief operating officer of Facebook.

Dave Goldberg Was Lifelong Women’s Advocate

William Pfaff, Critic of American Foreign Policy, Dies at 86

Mr. Pfaff was an international affairs columnist and author who found Washington’s intervention in world affairs often misguided.